Industry & Competitor Analysis. GET 2001 Strategy Notes Series. Industry Analysis. The first set of notes Described the use of supply chains to map industry-market connections and to identify and begin to analyze likely industries and markets.
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GET 2001 Strategy Notes Series
Manufacturing Supply Chain
Raw Primary Product Marketer/ Material Manufacturer Fabricator Producer Distributor RetailerExtractor
Service Supply Chain
Rainmaker Practitioner Contractor
Human Resource Management
Total federal spending for R&D
Total industry spending for R&D
Focus of technological efforts
New developments in technology
transfer from lab to marketplace
Energy availability & cost
Disposable & discretionary income
Rate of family formation
Growth rate of population
Age distribution of population
Regional shifts in population
Environmental protection laws
Foreign trade regulations
Attitudes toward foreign
Laws on hiring and promotion
Stability of government
Economic, Sociocultural, Technological, Political-Legal Factors
Note how each force or set of forces affects each stakeholder group...
Can be done for an organization or an industry.
Each arrow is a force, with the lengths indicating relative strength.
WeightedFactors Weights Rating Score Comments
Total Weighed Score:
1. List opportunities and threats (5-10 each) in column 1.
2. Weight each factor from 1.0 (Most Important) to 0.0 (Not Important) in Column 2 based on that factor’s probable impact on the company’s strategic position. The total weights must sum to 1.
3. Rate each factor from 5 (Outstanding) to 1 (Poor) in Column 3 based on the company’s response to that factor.
4. Multiply each factor’s weight times its rating to obtain each factor’s weighted score in Column 4.
5. Use Column 5 (Comments) for rationale used for each factor.
6. Add the weighted scores to obtain the total weighted score for the company in Column 4. This tells how well the company is responding to the strategic factors in its external environment.
A tool for exploring the impact of major shifts in the underlying context:
1. Examine possible shifts in environmental forces.
2. Identify uncertainties in each of the forces.
3. Identify causal factors behind the uncertainties.
4. Make range of assumptions about each causal factor.
5. Combine assumption into internally consistent scenarios.
6. Analyze the industry situation under each scenario.
7. Determine sources of competitive advantage under each scenario.
8. Predict competitor’s behavior under each scenario.
Threat from New Entrants
Threat from Substitutes
Power of other Stakeholders
ChiChi’s, Olive Garden, Red Lobster
Country Kitchen, Denny’s, Diners, Shoney’s
Arby’s, Burger King, Domino’s, Hardees, McDonalds, Taco Bell, Wendy’s
Tool: CCSI Matrix
Automobile Industry 1990
Automobile Industry 1991
Automobile Industry 1992