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Target Language Incorporating Language in STSA programs Presented by: Lynne Gerber and María Elena Rodríguez Target Language Global Business Project If “English is the Language of Business…”

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Incorporating language in stsa programs l.jpg

Target Language

Incorporating Language in STSA programs

Presented by: Lynne Gerber

and María Elena Rodríguez


Global business project l.jpg

Target Language

Global Business Project


If english is the language of business l.jpg
If “English is the Language of Business…”

…why worry about having project teams that speak the language and know something about the culture?


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BEST PRACTICES FOR CUSTOMER-CENTRIC ORGANIZATIONS

To ensure that you make the sale, or to spur growth

  • Speak your customers' language

Emmy Favilla in CMR Magazine, November 2004


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Global Business Project

  • Gives students on teams opportunity to:

    • Increase global business and language competency

    • Assist a real company with a real business issue, in the language of the destination country


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Applications - Companies

Derive benefit from having a globally diverse team

with language and cultural understanding

of the country where the client is located

or the region in which the company wishes

to do, or improve, business

company application


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Applications - Students

Describe their expertise and interest in a

GBP country and the target language as well

As describe their background and study in

Industries and functional areas

student application


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Experienced in country

Well versed in language and culture

Knowledge of industry

Functional mix

Functional expertise

Business language expertise

MatchingStudents Advisors


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Sample projects for 2007-08

  • China 1

    Manufacturer of hardwood lumber located in NC – team to develop and begin implementation of an export/sales & marketing strategy for China

  • Japan 2

    An association of 15 - 20 businesses in high-end leather bag business: team to develop a strategy for new business models that can revitalize the businesses.

  • Brazil 3


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Expectations

  • Quality of project enhanced by collective knowledge of language and culture

  • Quality of learning by team members enhanced by other team members, by individual goals, and authentic in- country experience


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Sample projects for 2007-08

  • Brazil 3

    The largest privately - held US manufacturer of petroleum products, chemicals, fertilizers, and building products, is experiencing the effects of the increasing demand of ethanol. The company has engaged a team to thoroughly investigate the Brazilian ethanol value chain and identify the most profitable segment.


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2007-2008

  • China 1 – 2 native, 2 heritage, 1 novice

  • Japan 2 – 2 adv, 1 inter, 1adv novice,

    1 novice

  • Brazil 3 - 1 native, 1 adv., 1 inter-high,

    1 novice


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China 1’ Project Scope

  • In Phase One of the project, team will investigate alternative export strategies and recommend the one team members believe is the best option for the client. In Phase Two, following strategy approval by the client, the team will identify potential clients/partners and will set up visits for team and client's VP for Phase Three, the in-country portion of the project. At the end of Phase Three, the team will recommend next steps to the client and outline an implementation strategy, timeline, and sales projections/benchmarks.


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China 1 Project Timeline

Phase I Phase II Phase III Final Report

Strategy

Implementation

Workshop

Kickoff Meeting/ Generic Research

On-the-Ground

Project Plan

On-the-Ground

Work Identification

Review Capabilities & Assess SW

Explore & Identify Options

Establish communication methods

Conclude project & identify plans

Assess Markets for Imports & Exports

Identify potential clients to contact

Client visits & info gathering

Assess client’s opportunities overseas

Initiate contacts & plan visits

On-the-ground assessment

Identify Opportunities

Discuss logistics for on-site visits

Reports on finding and update assessment


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Example – China 1 – The Team

  • a GWU MBA from Taiwan, with marketing and manufacturing experience; native Mandarin speaker

  • A GWU exec MBA, experienced in international trade with China in paper, steel and semiconductor industries

  • A U Pitt MBA, raised by Chinese parents in Thailand, with experience in market penetration in China while working for a Thai bank

  • A UNC MBA, first-generation Chinese American, with background in finance and project mgmt

  • A Temple MBA from China, familiar with work practices and risk mgmt issues in China


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Example – China 1

Where culture and language comes in

  • pre-departure work (Phases 1 and 2)

  • In country

  • As a benefit to client

  • As a benefit to team members


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Who does what?

  • GWU MBA from Taiwan, with marketing and manufacturing experience; native Mandarin speaker

  • GWU exec MBA, experienced in international trade with China in paper, steel and semiconductor industries

  • Pitt MBA, raised by Chinese parents in Thailand, with experience in market penetration in China while working for a Thai bank

  • UNC MBA, first-generation Chinese American, with background in finance and project mgmt

  • Temple MBA from China, familiar with work practices and risk mgmt issues in China


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Expectations

  • Quality of project enhanced by collective knowledge of language and culture

  • Quality of learning by team members enhanced by other team members, by individual goals, and authentic in- country experience


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How you could do a mini GBP

  • Use school connections to find project (s)

  • Screen students for ideal team (s)

  • Establish an independent study

  • Oversee pre-departure work

  • Have in-country portion in one city and/or one company


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Target Language

Working Spanish Immersions


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In-Country Immersion

Homestays

Language - daily instruction

Special activities workshops: cooking, dancing, singing

Community service activities

Mission Im-possible Activities

Cultural tour visits

Company visits


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Homestays

Working Spanish

Application Form

Return to: Profesora María Elena Rodríguez by ...

Immersion Program location: Heredia, Costa Rica May 2 - 11, 2008

Name:_________________________________ Address:

City:________________________ State:_________ ZIP:_______________ Country:

Home Phone:____________ Work or cell Phone:__________ Fax: ___ E-mail Address: _____

Birth date:_____/_____/_____ Sex: Male/Female School you attend:

You are currently a(n): MBA / Professional  

Do you have a specialty/or particular area of interest?

State your expectations (ex. improve business vocabulary, learn about another culture, etc):

Nationality:________________ Passport No.:__N/A__ Emergency contact (name & telephone):

Spanish Level: Beginner/Intermediate/Advanced - Low/Middle/High

Spanish Level Comments:

Any knowledge of other languages?:

Traveling with a spouse?:Yes/No Spouse's name:________________


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Homestays

Working Spanish

Application Form (cont.)

Rank

Host Family Requests

Please note that we do our best with homestay requests but we can’t guarantee anything.

Please rank your requests in the order of importance.

ChildrenYes No Either

Smokers  Yes No Either

Special Dietary Needs: Yes No Comments:

Allergies: Yes No Comments:

Anything Else :

PLEASE READ Terms & Conditions on page 2 of this application

I have read and agree with all the Terms and Conditions on this application.

Signature:_____________________________________ Date: __________________



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In-country language instruction

  • Three – four hours of daily instruction

  • Small groups (2 – 3 students)

    • Oral proficiency interview

    • Review verbs tenses, grammar, vocabulary, while covering general cultural and social topics.


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Special Activities Workshops

Salsa Classes

Making Empanadas


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Community Service Activities

Canción Especial

para la Piñata

Dale, Dale, Dale

No pierdas el tino

Sigue la distancia

Que hay en el camino

Ya le diste una

Ya le diste dos

Ya le diste tres

Y tu tiempo se acabó


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Mission Im-possible Activities

¿Cuál es el plato favorito de tu familia tica?

¿Cómo se prepara?

  • ¿Quién es el Tio Conejo? Cuéntanos una de sus

  • historias.

  • Pide que te cuenten cinco chistes, y prepárate para contarnos uno o dos.

  • ¿Quiénes son los equipos rivales del fútbol de CR? ¿Cuál

  • fue el marcador en el último juego?

  • Visita dos sitios públicos (discoteca, iglesia, parque, cine,

  • museo, mercado etc.) observa por un momento el ambiente y a las personas. Explícanos algunas diferencias significativas que observaste entre tu cultura y la de los Costarricenses.


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Mission Im-possible

  • Ve al mercado y pregunta por el nombre de 5 frutas

  • que no encuentres en tu ciudad. ¿cuánto cuesta el kilo?

  • Ve a la panadería y ordena un pastel para 35 personas. Pide que

  • este listo para el día de la fiesta del orfanato.

8. ¿Qué tipo de variedad de café se siembra en CR? ¿Por qué se

siembran dos plantas juntas?


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Mission Im-possible

  • Ve a un salón de belleza y pide un corte de pelo o quetearreglenlasuñas.

  • Llama porteléfono a tufamilia, informalesque no irás a cenarestanoche con ellosporque vas a salir con el grupo.


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Cultural Visits

Canopy Tours



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Working Languages

To offer our Working Spanish, Working Mandarin, or Working Portuguese course at your university or community college

please contact:

María Elena Rodríguez

Director of Working Languages

Center for International Business Education and Research

Kenan-Flagler Business School

The University of North Carolina at Chapel Hill

CB # 3440, The Kenan Center

Chapel Hill, NC 27599-3440 USA

Phone:  919.962.6822

[email protected]

www.ciber.unc.edu


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