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  1. http://bm.nsysu.edu.tw/tutorial/mis/

  2. Information Systems inGlobal Business Today Objective data Better information Performance improvement

  3. NBA teams withinformation technology • Basketball • Fast-paced, high-energy sport • Big business • NBA player’s average salary • 5 Millions per year • Constantly on the watch for performance improvement • Statistics • Strength & weakness in offensive & defensive • Opponents & its own team

  4. Traditional basketball statistics • Fail to capture all of the detail • Do not associate with every play • Decisions on • Change team tactics • How to take advantages of opponents’ weakness are made on gut instincts not based on hard data

  5. Synergy Sports Technology • Games are dissected and tagged • Hundreds of descriptive categories • Which players have the ball • What type of play is involved • Results • Link to high-resolution video fine-grained statistics

  6. Coach and player • Use an index to locate the exact video clip • Download to laptops or ipods • ex: find all the fast-break plays of • Games with a team (ex. Phoenix Sun) • Entire season • Analyze the strengths and weakness of individual players

  7. Reveal • Which offensive and defensive moves are the most effective for each team player • Objective data • Better information • Performance improvement

  8. 1.1 The role of Information Systems in business today 1.2 Perspectives on Info Systems 1.3 Contemporary approaches to IS

  9. Role of Info Systems • In 2008, American business invest more than 50% of all invested capital in information technology • Land • facility • Machine • Process/office equipment • Human resources • ….

  10. Managers need to know • How to invest money wisely • How to make wise decisions • Information technology • Information systems

  11. Role of Info Systems • How information systems are transforming business • Landline telephone, fax & copy machines • Cellular phone, smart phones, emails, teleconferencing • Online shopping • UPS move 3.7 billion packages in 2007 • More than 10 millions per day

  12. Blogs • Social networks • Facebook, myspace • eCommerce, Internet advertisement • Google, eBay, amazon, itune • Federal security and accounting laws • Keep email message for 5 years

  13. What’s new in management info systems • Technology, Management, Organizations • Table 1-1 • Technology • Cloud computing • More powerful, energy efficient computing • Growth on software as a service • Netbooks, open source software • Mobile digital platform

  14. Management • Online collaboration, knowledge sharing • Social network • Business intelligence • Mobile digital platform to accelerate decision making • Virtual meeting proliferate

  15. Organization • Web 2.0 enable employees to interact as online community • Telework • Outsourcing product/service • Co-creation of business value via customers, suppliers

  16. Role of Info Systems • Globalization opportunities • Reduce the cost to operate on a global scale • Shop in a worldwide marketplace • Obtain info reliably 24 hours a day • Find low cost suppliers in other nations • Communicate real time with minimal cost • Skype, instant messages, emails

  17. Role of Info Systems • The emerging digital Firm • Digital firm • Business relationships with customers, suppliers, and employees are digitally enabled • Core business processes are accomplished through digital network • Business process: • The set of logical related tasks and behaviors • Order, customer service

  18. Digital Firm • Core assets are managed thru digital means • Intellectual property • Core competence • Financial & human resources

  19. Sense and response to their environment rapidly • Time shifting • Business conduct continuously • 24x7 • Space shifting • Work take place in a global workshop

  20. Role of Info Systems • Essential for conducting day-to-day business • E-commerce firm • Amazon, eBay, Google • Service industry • Finance, insurance, travel • Retail • Wal-mart • Manufacturing

  21. Growing interdependence between Firm’s ability to use IT & Firm’s ability to implement corporate strategies

  22. Strategic business objectives & IT • Operational excellence • New products, Services, & Business models • Customer & Supplier Intimacy • Improved Decisions Making • Competitive Advantage • Survival

  23. Operational excellence • Info systems lead to higher levels of efficiency and productivities • Walmart: efficient retail stores • Checkout • Continuous replenishment systems • Automated distribution centers

  24. New products, services & business models (a major enabling tool: IT) • Business model • How a company produces, delivers, and sells a product or service to create wealth • Music industry • Apple: itune • Records, tapes, CD • Video rentals

  25. Customer and supplier intimacy • Know your customers, serve customers well • More repeat sales • Raise more revenue and profits • Engage your suppliers, • Suppliers will provide more vital inputs • Lower cost • High-end hotels • Customer profile • Preferred room type: non-smoking • JC Penney & TAL Apparel LTD • 香港聯業集團 – 益大成衣

  26. Improved decision making • Verizon • Real-time info on customer complaints, network performance,… to allocate repair resources • Use real-time data from marketplace Better decisions (?) • Bikes sales

  27. Competitive advantages Doing things better than your competitors • Dell Computer • Made to Order • Web-based order entry models • Mass customization

  28. Survival • Necessities of doing business • ATM • Regulations • Accountability of public firms and their auditors

  29. 1.2 Perspectives on Info Systems • What is an Information System • Dimensions of Information Systems • Business perspective on Info Systems • Complementary Assets • 互補性資產 • (配套資產)

  30. Information systems Business perspective • A set of interrelated components • Collect (or retrieve), process, store, and distribute information • Support decision making and control • Help analyze problems, visualize complex subjects, and create new products • Contain info about people, places, things

  31. Information • Data have been shaped into forms that are meaningful and useful to human beings • Data • Streams of raw facts representing events • Supermarket checkout • Data: product identification codes • Info: most popular items

  32. Information systems Technical perspective • Activities in an information system • Input • Captures or collects raw data • Process • Convert raw input into a more meaningful form • Output • Transfer processed info to the people • (Feedback) • Help evaluate or correct input

  33. Dimensions of information systems • Information system literacy • Broader understanding of information systems • Management dimension • Organizational dimension • Technical dimension • Computer literacy • Knowledge of info technology

  34. Dimensions of information systems • Using IS effectively requires an understanding • Organizations • Managements • Technology

  35. Organizations perspective • Key elements of an organization • People, structure, business processes, and culture. • Structure • Organization require many different kinds of skills and people • Knowledge workers • Data workers • Production and service workers • Different levels and specialists • Division of labor

  36. Business functions • Sales and marketing, manufacturing and production, finance and accounting, human resources (IS is created to support functions) • Organization coordinate work • Through a structured hierarchy • Authority and responsibility • Through its business processes • Formal rules for accomplishing tasks • ex. invoice, customer complaints (IS is created to support coordination)

  37. Culture • Fundamental sets of assumptions, values, ways of doing things • Accepted by most of its members • Organizational politics • Different levels and specialists create different interests and points of view

  38. Management perspective • Management’s job • Make sense out of many situations faced by organization • Make decisions • Formulate action plans to solve organizational problems • Set the organizational strategy • Allocate the human and financial resources • Exercise responsible leadership How managers perform their jobs will greatly shape their Information systems

  39. Technology perspective • Computer hardware • Software • Storage technology • Communication technology • Network Internet • Elastic • Network can be added or removed freely • Failures occur in parts of system, the rest will continue to operate

  40. New “Universal” technology platform • Foundation of new products, services, strategy, and business model • Intranet: • internal corporate network based on Internet technology • Extranet: • private intranet extended to authorized users outside the organization • World wide web (WWW) • Internet service • Universal standard for storing, retrieving, formatting, and displaying info

  41. Business perspective on Info Systems • Important instruments for creating values • Real economic value • Increase in productivity • Increase in revenue • Superior long-term strategic positioning • “Costs of doing business” • Governmental regulations • Environmental demands • Required to stay in business

  42. Information value chain • Raw info • Systematically acquired • Transformed thru various stages Add value to that information • Better management decision • More efficient business process • Higher firm profitability

  43. Complementary Assets and Organizational Capital • Complementary assets • Assets required to derive value from a primary investment • Automobiles • Requires substantial complementary investment in highway, parking lot, …..

  44. Primary Investment: Information Technology • Complementary Assets: • New business processes • Management behavior • Organizational culture • Training • …… • Organizational and management capital • Investment in organization and management

  45. 1.3 Contemporary Approaches • Information systems is multidisciplinary • Technical Approach • Behavioral Approach • Sociotechnical Systems

  46. Operations Research Computer Science Management Science Sociology Psychology Economics