3.1. . From Thinking Strategically about the Company\'s Situation to Choosing a Strategy. Chapter 3. Chapter 4. . SWOT Matrix. 3.2. . The Components of a Company\'s Macro-Environment. WHAT KINDS OF COMPETITIVE FORCES ARE INDUSTRY MEMBERS FACING, AND HOW STRONG ARE THEY?. The Five Competitive Forces:Competition from rival sellersCompetition from potential new entrantsCompetition from substitute products producersSupplier bargaining powerCustomer bargaining power.