entrepreneurial strategies for stimulating telecommunications market development david n townsend l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Entrepreneurial Strategies for Stimulating Telecommunications Market Development David N. Townsend PowerPoint Presentation
Download Presentation
Entrepreneurial Strategies for Stimulating Telecommunications Market Development David N. Townsend

Loading in 2 Seconds...

play fullscreen
1 / 12

Entrepreneurial Strategies for Stimulating Telecommunications Market Development David N. Townsend - PowerPoint PPT Presentation


  • 315 Views
  • Uploaded on

CoE/ARB ITU/BDT & CTO Workshop on Universal Service Policies and Funding Sana’a, Yemen, 07-09 Oct 2003 Entrepreneurial Strategies for Stimulating Telecommunications Market Development David N. Townsend Entrepreneurial Strategies for Market Development Background

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Entrepreneurial Strategies for Stimulating Telecommunications Market Development David N. Townsend' - omer


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
entrepreneurial strategies for stimulating telecommunications market development david n townsend

CoE/ARB

ITU/BDT & CTO

Workshop on

Universal Service Policies and Funding

Sana’a, Yemen, 07-09 Oct 2003

Entrepreneurial Strategies for Stimulating

Telecommunications Market Development

David N. Townsend

slide2

Entrepreneurial Strategies for Market Development

Background

  • Traditional PTT approach to telephone service:
  • Monopoly, state-owned telephone utility
  • Telephone service seen as a public responsibility
  • Extend infrastructure, service according to national budget, political priorities
  • Prohibit competition, on the assumption that it will drain revenues from the public operator
slide3

Entrepreneurial Strategies for Market Development

Background

  • Theory and objectives of liberalisation:
  • Economic, market incentives will promote faster, more efficient infrastructure and service development
  • Private investors have greater incentive, insight to serve customer demand
  • Experience with market-based businesses will benefit economy in general
  • Universal service public policies can complement private market initiatives
slide4

Home,

business

Entrepreneurial Strategies for Market Development

Infrastructure vs. Service

Public payphone

Private access

PTT

slide5

Entrepreneurial Strategies for Market Development

Liberalised, Competitive Infrastructure

PTT

SNO,Mobile

slide6

Entrepreneurial Strategies for Market Development

Public Service Extension, Competition

Internet Cafe

Internet Service Provider

Public telecentre

Multipurpose Community Telecentre

PTT

slide7

Entrepreneurial Strategies for Market Development

Public Service Extension Options

  • General Concept of Resale
  • Subscribers to basic telephone network services sell excess available usage/capacity to the public
  • Resale of wholesale (bulk) service, as well as retail, usage-based services
  • Fills gaps in available network capacity, economic demand (customers who cannot afford monthly rental, e.g.)
  • Benefits telephone operator, reseller, and customers (as well as economy)
slide8

Entrepreneurial Strategies for Market Development

Public Service Extension Options

  • Public pay telephone service
  • PTT provided: Often low quality, poorly maintained, limited availability
  • Competitive pay phone services:
    • Business incentive to provide reliable service
    • Customers willing to pay premium price
    • New technologies
    • Outside investment
slide9

Entrepreneurial Strategies for Market Development

Public Service Extension Options

  • Phone Cards
  • Franchise relationship with public telephone operator
  • Public demand for convenience, flexibility:
  • Pre-paid pricing is very popular, for both low income and upper income customers
  • = Willingness to pay premium prices
  • = Profitable market, competitive potential
  • Commercial tie-ins, advertising
slide10

Entrepreneurial Strategies for Market Development

Public Service Extension Options

  • Internet Service Providers
  • Capital infrastructure investment and technical expertise required
    • Not always within PTT’s ability
  • Competition has produced fast development, innovation, affordable pricing
  • Links with computer, software industries; also data network competition
  • Issues of VoIP, backbone pricing, competitive fairness
slide11

Entrepreneurial Strategies for Market Development

Public Service Extension Options

  • Internet Cafés
  • Public access to Internet services
    • Web, e-mail, chat, file transfer, etc.
    • Assistance for unfamiliar customers
    • Other services: fax, word processing
  • Connect to ISP and/or telephone company at bulk capacity prices
  • Charge retail usage prices, typically higher than individual Internet access charges
  • Require technical expertise, investment
slide12

Entrepreneurial Strategies for Market Development

Public Service Extension Options

  • Public “Telecentres”
  • Public access to private telephone services
    • Senegal, Gambia experience
  • Multipurpose Community Telecentres (MCTs):
    • Combine public telecentre and Internet Café concepts