Rural Development. Public Private Partnerships. Dr. SADHANA K. MALHOTRA. PPP Definition. These are partnerships between the public and private sectors for the purpose of delivering a project or service traditionally provided for by the public sector . The Public Sector.
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The strengths of the public sector include:
The private sector also has some distinct strengths:
The synergy of public and private sector for agreed upon objectives in PPP achieves more than what each can accomplish alone. The intent behind the initiative is to utilize the strengths of the government system and the private sector.
Such a market business model can enhance the global competitiveness of Indian agriculture and trigger a cycle of higher productivity→ higher income→ higher farmer risk management→ larger investments→ higher quality and productivity
Higher rural incomes triggers demand for industrial goods and that leads to growth of Indian economy
Indian Tobacco Company (ITC), has weighing technology in which they weigh the entire truck full of grain and then the empty truck. If a farmer does not have one truck full of grain he can't sell. Farmers can't even do it collectively, because the variety of the grain differs. The small farmer may be left out of the procurement process. And even big farmers often have to suffer losses in transport expenses if the company rejects their grain under some criteria of their own.
The project started in 2004 in N. Bengal. Now it is operational in WB, AP,MP, Orissa , Chattisgarh, Maharastra and Karnataka. The unemployed rural youth and women earn regular and sustainable income through direct marketing
In mid-2007, IFFCO began IKSL(IFFCO Kisan Sanchar Ltd.) with Airtel offering a voice message service to its members, which provided agricultural advice in the form of minute-long voice messages in local languages. Airtel has designed green SIM cards and service is operational in 18 states.Farmers receive 5 messages everyday. Today, the program is one of the rare mobile projects that has successfully scaled and continues to grow.
A helpline puts the farmer in touch with experts on farming and veterinary medicine.