WHICH TYPES OF EXTERIOR SIGNS ARE MOST EFFECTIVE FOR BRAND RECOGNITION

1. WHICH TYPES OF EXTERIOR SIGNS ARE WHICH TYPES OF EXTERIOR SIGNS ARE MOST EFFECTIVE FOR BRAND MOST EFFECTIVE FOR BRAND RECOGNITION? RECOGNITION? Establishing a strong brand presence is essential for success; one impactful way to do this is by using effective exterior signs. These visual tools serve as the face of your business, conveying your brand message and attracting potential customers. But with many options available, how are you supposed to choose the right type of exterior sign for your business? In this blog, we will explore various outdoor sign options, from their benefits to their cost, so that you can make an informed decision. WHAT ARE EXTERIOR SIGNS? Exterior signs, also known as outdoor signs, are any kind of signage placed on the exterior of a building or in outdoor spaces to promote a business, convey information, or enhance brand recognition. These signs are designed to withstand weather conditions and are typically made from durable materials, such as aluminum, acrylic, PVC, or wood. DIFFERENT TYPES OF CUSTOM OUTDOOR SIGNS FOR YOUR BUSINESS

2. CHANNEL LETTERS Channel letters are three-dimensional, individually cut letters or logos that are illuminated. They are mounted directly to a building façade and are highly customizable in terms of font, color, and size. Benefits Visibility: Their 3D nature and illumination ensure high visibility both day and night. Customization: They can be tailored to match your brand’s font and color scheme perfectly. Durability: they are typically made from aluminum and acrylic, allowing them to withstand harsh weather conditions. Design Tips Use bold, clear fonts to ensure readability from a distance. Opt for LED lighting for energy efficiency and a modern look. Channel letters generally cost between $200 and $500 per letter, depending on size and customization options. MONUMENT SIGNS Monument signs are freestanding signs, usually placed at eye level and mounted on a solid base, such as brick, stone, or concrete. They are often found near the entrance of a property. Benefits Professional Appearance: Provides a strong, professional image that is permanent and authoritative. Versatility: Suitable for various businesses, from corporate offices to residential complexes. Visibility: Easily catches the attention of passersby due to its prominent placement. Design Tips Incorporate elements of your building’s architecture to create a cohesive look. Use contrasting colors for the text and background to enhance readability. Monument signs can range from $5,000 to $20,000, depending on materials and design complexity.

3. PYLON SIGNS Pylon signs, also known as pole signs, are tall, freestanding signs supported by one or two poles. They are designed to be seen from a distance, making them ideal for businesses located along highways or busy roads. Benefits High Visibility: Their height makes them visible from a long distance, allowing a business to attract more customers. Multiple Uses: They can display multiple businesses, making them ideal for shopping centers and corporate parks. Durability: They are constructed with durable materials to last a long time despite being exposed to various weather conditions. Design Tips Ensure your sign is well-lit, especially for nighttime visibility. Keep the design simple and legible to ensure the information can be read quickly. Pylon signs typically cost between $10,000 and $50,000, based on size and customization. BLADE SIGNS Blade signs project perpendicularly from a building’s façade, making them highly visible to pedestrians. They are often used in urban settings where foot traffic is high from multiple directions. Benefits Pedestrian-Friendly: Ideal for areas with heavy foot traffic, these signs are great for retail stores and restaurants. Aesthetic Appeal: Adds a classic and stylish touch to the exterior of a building. Visibility: Easily noticed by people walking by, even from a distance. Design Tips Use eye-catching graphics and bold fonts. Consider adding illumination to enhance visibility during the evening. Blade signs usually cost between $500 and $5,000, depending on materials and size.

4. DIGITAL LED SIGNS Digital LED signs use light-emitting diodes (LEDs) to display messages, images, and videos. These signs are highly versatile and can be updated remotely with new content. Benefits Dynamic Content: Ability to change messages and advertisements easily. High Engagement: Moving visuals attract more attention than static signs. Energy Efficient: LED technology consumes less power compared to traditional lighting. Design Tips Use bright colors and high-contrast graphics to ensure visibility. Keep the message concise to ensure it is quickly understood. Digital LED signs can range from $1,000 to $50,000, depending on size and resolution. BEST MATERIALS FOR EXTERIOR SIGNAGE Choosing the right materials is crucial for weatherproof outdoor signs, as they affect the impact, appearance, and attractiveness of them. Here are some top materials to consider: · ALUMINUM Aluminum is a popular choice for outdoor signs due to its lightweight nature and rust-resistant properties. It can be used for various types of signs, including channel letters, pylon signs, and blade signs. · ACRYLIC Acrylic is a transparent, plastic-like material that offers a modern and professional appearance. It is commonly used for illuminated signs, such as channel letters and backlit signs. · PVC PVC is a versatile and cost-effective material used for a wide range of exterior signage. It is durable, lightweight, and easy to work with. · WOOD

5. Wood provides a classic, rustic appearance that is ideal for certain types of businesses. However, it requires more maintenance compared to other materials to ensure longevity. LATEST TRENDS FOR LARGE OUTDOOR SIGNS FOR BUSINESS Sustainable Materials: The use of eco-friendly materials like recycled plastics and sustainably sourced wood is increasing due to a shift in consumer behavior. Interactive Signs: Incorporating QR codes and NFC technology creates a more engaging customer experience. Minimalist Design: Clean, simple designs are easy to read and aesthetically pleasing. Smart Signage: The integration of digital technologies allows for dynamic content updates and real-time information. FOR ALL YOUR OUTDOOR SIGNS PRINTING NEEDS – CHOOSE FIRST IMPRESSION SIGNS & GRAPHICS Choosing the right exterior signage is crucial for boosting your brand recognition and attracting customers. By understanding the various types of signs, their benefits, and the best materials for outdoor signs, you can make an informed decision that aligns with your business goals. Whether you opt for the visibility of pylon signs, the elegance of channel letters, or the modern appeal of digital LED signs, high-quality signage will enhance your brand’s presence. Ready to elevate your business with impactful exterior signs? Contact us today to discuss your signage needs and get a customized solution that stands out and drives success. Let’s create a sign that not only captures attention but also strengthens your brand’s identity. Source: https://omahacustomsigns.com/which-types-of-exterior-signs-are-most-effective-for-brand- recognition/