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Travel Choices Programme LSTF Conference- 4 th December 2013 Helen Ramsden Head of Travel Choices. Programme Context New area of work for TfGM Funded by LSTF and local contributions Commuter Cycling Project is a fully integrated part of Travel Choices Programme

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travel choices programme lstf conference 4 th december 2013 helen ramsden head of travel choices

Travel Choices ProgrammeLSTF Conference- 4th December 2013Helen RamsdenHead of Travel Choices

slide2

Programme Context

  • New area of work for TfGM
  • Funded by LSTF and local contributions
  • Commuter Cycling Project is a fully integrated part of Travel Choices Programme
  • Strong synergies with the Velocity 2025 programme
  • Links with TfGM business as usual activities
    • Communications and marketing
    • Infrastructure investment programme
    • Metrolink
slide3

What is the Travel Choices programme all about?

  • Supporting sustainable economic growth
  • Encouraging sustainable commuting and business travel
  • Improving access to employment by removing transport barriers
  • Broadening travel horizons of jobseekers
slide4

Also about…

  • Using the infrastructure investment programme as a catalyst for people to think about their travel choices and positively change the way they travel
  • Working in partnership with businesses, local communities, district councils and delivery partners
  • Building capacity and embedding expertise within TfGM and partner organisations
  • Complementing other TfGM services and demonstrating added value to the wider TfGM investment programme
  • Identifying opportunities to support Districts, delivery partners and stakeholders
  • Forward planning beyond 2015

So what are the interventions….

travel advice for businesses
Travel advice for Businesses

Objective

  • Enabling sustainable commuting/Unlocking benefits to businesses

Interventions

  • Tailored 1-2-1 support for priority businesses
  • Practical support to undertake staff surveys, site audits and develop action plans
  • Self-help materials and access to workshops for smaller businesses
  • Exclusive incentive package-ticketing offers, carsharing tool, bespoke cycling training and maintenance courses
  • Access to sustainable travel grants up to £10,000
  • On site personal travel planning for employees
slide6

Travel Support for Jobseekers

Objective

  • Build confidence and broaden travel horizons and job search areas for jobseekers
  • Support jobseekers’ travel requirements in initial stages of employment
  • Enable sustainable and low cost travel options for jobseekers

Interventions

  • Travel Training for frontline staff at Jobcentre Plus and Primes
  • Travel surgeries and personal travel planning support
  • Bike Back 2 Work scheme
  • Travel support to job interviews and during the initial stages of employment
slide7

Travel support for commuters

Objectives

  • Encourage individuals to make more sustainable travel choices
  • Optimise the uptake of sustainable transport improvements including new Metrolinklines, cycle routes, Local Link services

Interventions

  • Personal Travel Planning for commuters and residents
  • Community based activities
  • Commuter challenges
slide8

So what does this mean in practice…

  • ….How are we delivering outcomes through partnership working
creating travel champions
Creating Travel Champions
  • TfGM offer training to frontline staff from Jobcentres Plus and partner organisations
  • As Travel Champion they receive bespoke training, on going support and the tools to share their training with others
  • Dual benefits:
    • Building capacity and embedding expertise amongst frontline staff
    • Providing better travel information to jobseekers in a cost effective way
  • Uptake of the training has been exceptional with over 140 frontline staff becoming travel champions
  • “Jobseeker has potential job in Macclesfield. He was going to refuse the job as he thought the bus service stopped at 5.00pm. Using the knowledge I gained in training, I showed him how to use the route planner. He’s now going to continue with the job”
working with operators
Working with operators
  • Up to 24,000 bus and tram tickets made available to jobseekers
  • By working with GMTL and securing a significant discount we have been able to double the number of tickets being made available to jobseekers
  • We are also better positioned to develop a commercial BAU proportion beyond the current LSTF funding horizon.
  • Win Win arrangement - embedding sustainable travel habit in new customers for operatorsas well as removing transport barriers for jobseekers
  • Great value for money-with every £1 we provide, being matched by £3 from GMTL
cycle p artnerships
Cycle Partnerships
  • Providing free recycled bikes for jobseekers as part of the Bike Back 2 Work scheme
  • Three way partnership:
    • TfGM – coordination and funding
    • Jobcentre Plus– referrals and promotion via off flow interview
    • Cycle Recycle organisations – provision of recycled bikes and training
  • Dual benefits:
    • Providing with low cost, sustainable travel options to jobseekers
    • Providing training to 300 jobseekers via voluntary organisation, improving skills, confidence and employability
putting partnership first
Putting partnership first

Through partnership working we have been able to:

  • Add value and increase our capacity to deliver
  • Embed and mainstream activity within delivery partners
  • Add another dimension to what we are trying to achieve
  • Reach new audiences and identify new opportunities
  • Utilise trusted sources to give people information
  • Share their experiences, insights and expertise
slide13

Top tips

    • Identify common goals, mutual wins and shared added value-this is the glue that will keep the partnership together
    • The best partnerships build on each partner bringing their strengths to the table-understand and respect the expertise that others can bring
    • Beware of staff changes – a partnership should be with an organisation not just an individual
    • Share the praise and spotlight when things go well-but also be prepared to stand side by side if they don’t
    • Identify quick wins where possible
    • Understand your partners wider agenda – this should be a two way process
    • Review the partnership regularly – if something isn't working, say so. If responsibilities need reassigning, reassign them. Be flexible
    • Last but not least it’s the little things that count