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Web Trends 2012. Glenn Teneycke. Table of Contents. Designing for Multiple Experiences Responsive Design Reusable Content Lean UX: Agile Project Methodology Data Mining and Predictive Analytics Mobile Wallets. Designing for Multiple Experiences.

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web trends 2012

Web Trends 2012

Glenn Teneycke

table of contents
Table of Contents
  • Designing for Multiple Experiences
  • Responsive Design
  • Reusable Content
  • Lean UX: Agile Project Methodology
  • Data Mining and Predictive Analytics
  • Mobile Wallets
designing for multiple experiences
Designing for Multiple Experiences
  • In the early days of the internet some companies wanted their designers to be versatile, expecting proficiency in both print and web design
  • Now designers are expected to be able to design for multiple experiences whether it be web, mobile or tablets
  • This trend will continue to grow in 2012 as the popularity of other platforms such as Smart TV (Connected TV) grows
designing for multiple experiences cont
Designing for Multiple Experiences (cont.)
  • One of the challenges facing developers is the lack of a common standard for mobile development. Often companies are forced to pick and choose which smart phones to develop for first
  • Several cross-development tools have emerged in the last few years with no one dominating at the moment: http://mashable.com/2010/08/11/cross-platform-mobile-development-tools/
responsive design
Responsive Design
  • Responsive Design is in simple term is adapting web layouts to work in a variety of screen sizes.
  • Some UX experts such as Luke Wroblowski have welcomed this design approach: http://www.lukew.com/ff/entry.asp?1514
  • While others such as Jacob Neilsen recommend designing separately for mobile: http://www.netmagazine.com/news/designers-respond-nielsen-mobile-121892
responsive design cont
Responsive Design (cont.)
  • A best practice would be to always design for multiple screens.
  • In his book, Mobile First, Luke Wroblowski recommends the designers begin their design process with mobile as it makes it easier to identify the essential tasks the user needs to perform:http://www.abookapart.com/products/mobile-first
  • A recent article in Boxes and Arrows provides excellent advice about how to determine when to build a applet vs. designing for different screen resolution: http://www.boxesandarrows.com/view/bringing-user
reusable content
Reusable Content
  • As multiple platform use grows the next challenge is to how to manage content change
  • For example if a company wants to change a product description they need to manage this change in multiple channels from print to web to smart phones
  • Among the tools that are likely to get more attention will be Darwin Information Typing Architecture (DITA): http://www.ibm.com/developerworks/xml/library/x-dita1/
lean ux agile project management
Lean UX: Agile Project Management
  • More and more companies are embracing Agile project methodology as a quick way to deliver projects
  • Agile has always presented a challenge for UX professionals as their role is still being defined
  • As Agile grows in popularity UX Professionals will need to share best practices such as “Sprint Zero”
  • Further Reading: http://www.boxesandarrows.com/view/bringing-user
data mining and predictive analytics
Data Mining and Predictive Analytics
  • While this is not a new trend it is certainly one to watch out for as it has gotten media attention this year as part of US Presidential race: http://www.politico.com/news/stories/0612/77213.html
  • This can be a powerful way to target content to the user based upon their habits as detailed in recent NY Times article:http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all
mobile wallets
Mobile Wallets
  • Recently CIBC and Rogers Communications announced the first joint venture in Canada to turn mobile phones into digital wallets:http://www.theglobeandmail.com/globe-investor/digital-wallet-opens-new-vistas-for-banks-phone-companies/article4178889/
  • It’s only a matter of time before other Canadian banks ink deals with other telecommunication companies