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Strategies for Recruiting TAA Participants. Charlotte Harris and Susan Worden Region 2 TAACCCT Roundtable July 29-31, 2014. Session Objectives. Understand TAA program and benefits of enrolling TAA individuals 2. Discuss challenges 3. Identify strategies for recruiting/attracting TAA

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Strategies for recruiting taa participants

Strategies for Recruiting TAA Participants

Charlotte Harris and Susan WordenRegion 2 TAACCCT Roundtable July 29-31, 2014

Session objectives
Session Objectives

  • Understand TAA program and benefits of enrolling TAA individuals

  • 2. Discuss challenges

  • 3. Identify strategies for recruiting/attracting TAA

  • individuals

  • Hear successful and innovative approaches from

  • grantees

What is trade adjustment assistance
What is Trade Adjustment Assistance?

  • A program to assist workers who have become unemployed as a result of increased imports from, or shifts in production to foreign countries.

  • Goal is to help trade-affected workers return to suitable employment as quickly as possible.

Who are the taa eligible individuals
Who are the TAA Eligible Individuals?

  • Individuals who have

    • lost their jobs or

    • whose work and wages are reduced as a result of increased imports and

  • Require retraining in order to obtain suitable employment.

What are the benefits of enrolling taa participants
What Are The Benefits of Enrolling TAA Participants?

  • Tuition for training (including classroom, distance learning, OJT, and apprenticeships)

  • Training related costs (computers, books, fees, certification exams, etc.)

  • Income support (usually equivalent to UI payments while the participant is in training)

  • Supportive services (transportation, subsistence when training is far from home)

  • Job search allowances

  • Job relocation allowances

  • Wage subsidies

  • “Wholistic” case management (what happens if health/personal issues lead to training interruptions?)

  • LMI tools and referrals

Expanded contact information www doleta gov tradeact
Expanded Contact

Recruitment challenges1
Recruitment Challenges

  • Finding and/or Identifying TAA Eligible Students

  • Coordinating with Public Workforce System/TAA Office

  • Getting Students Involved/Lack of Enthusiasm

  • Combating Expectations in Rural Areas

Recruitment strategies
Recruitment Strategies

Successful Strategies

Recruitment strategies1
Recruitment Strategies

  • Establish Partnership with local Public Workforce System:

    • Develop a relationship with local workforce investment partners at the America Job Centers; Familiarize yourself with the Rapid Response Team

    • Establish partnership with local Trade Act Office; know your contact(s).

  • EducateTAA and TAACCCT Program Staff:

    • Dedicate time for the TAA Staff to brief the TAACCCT Team

    • Dedicate time for the TAACCCT Staff to brief the TAA Team

    • Commit to developing sustained relationship between TAA and TAACCCT

  • Communicate with Eligible Participants

    • Integrating TAA Career Coaches/Navigators

    • Establish campaigns promoting targeted programs of interests

Recruitment strategies cont d
Recruitment Strategies – cont’d

  • Traditional Informational Materials

    • Newspaper,

    • Radio/Public Service Announcement,

    • Magazines

  • Participant Recruitment Assessment

  • Community Engagement

  • Social Media

    • Facebook,

    • Twitter,

    • LinkedIn,

    • Virtual Tours,

    • Youtube

Next steps replication
Next Steps: Replication

How Do We Keep From Re-inventing the Wheel?

Next steps replication1
Next Steps: Replication

  • Create Strong Partnerships in the Beginning

    • Public Workforce System

    • Trade Act Unit

  • Maintain Open Communication

    • TAA Partners

    • Public Workforce System

    • TAA Eligible Participants

  • Create Strong and Targeted Outreach Campaigns

    • Focused to meet the needs of different audiences

    • Based on specific industry/sector

    • Conducted through multiple platforms

Next steps sustainability1
Next Steps: Sustainability

  • Partnering with Statewide Business Associations

  • Leveraging Relationships with the Public Workforce System

  • Ensuring Outreach and Inclusion of Trade Act Office

  • Utilizing Career Coaches

  • Building the Career Pathways Model


  • TAACCCT Community of Practice Site:

  • Recruitment Strategies One Pager

  • TAACCCT Success Story: Finding TAA-Eligible Participants

  • Obtaining TAA Participants Case Study

  • TAA website: