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Online Dating 2.0

Online Dating 2.0. Online Dating & Web 2.0 User Generated Content and European Social Communities. Online Dating 2.0 - Table of Contents. What is Web 2.0? Gartner ´s 2006 - Emerging Technologies Hype Cycle Social Networking Sites Online Dating - de lege lata / de lege ferrenda

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Online Dating 2.0

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  1. Online Dating 2.0 Online Dating & Web 2.0 User Generated Content and European Social Communities

  2. Online Dating 2.0 - Table of Contents • What is Web 2.0? • Gartner´s 2006 - Emerging Technologies Hype Cycle • Social Networking Sites • Online Dating - de lege lata / de lege ferrenda • Conclusion

  3. Online Dating 2.0 - What is Web 2.0? Technologies Mashups AJAX Power of APIs Podcasts RSS as an interface Lightweight Programming Data is the next “intel inside“ End of Software Release Cycle Webblogs

  4. Online Dating 2.0 - What is Web 2.0?

  5. Online Dating 2.0 - What is Web 2.0? Human Face Folksonomies/ Social Networking Blogs- phere Awarnessing Collective Intelligence Wisdom of crowds Turning away from anonymity

  6. Online Dating 2.0 - Meme Map 2.0 Flickr.del.icio.us: Tagging, not taxonomy Wikipedia: Radical Trust Blogs: Participation No Publishing Bit Torrent: Radical Decentrallization PageRank, eBay reputation, Amazon: reviews User as contibutor Google adSense: Customer self-service enabling the long tall Gmail, Goolge Maps and AIAX: Rich User Experiences • Strategy Positioning • The Web as platform • User Positioning • You control your own data • Core Competences • services, not packaged software • architecture of Participation • cost-effective scalability • remixable data source & transfomations • software above the level of a single device • harnessing collective intelligence An attitude, not a technology Trust your users Emergent: User behaviour not predetermined The Long Tall Hackability Data is the “Intel Inside“ Small Places loosely Joined (web as components) The Right to Remix “Some rights reserved“ Granual Addressability of content Software that gets better the more people use it The perpetual beta Rich User Experience Play

  7. Online Dating 2.0 - What is Web 2.0? Web 2.0 SNS Social Networking Site Online Dating

  8. Online Dating 2.0 - Social Networking Sites • What is Social Software? • Every piece of software that enables people to interact directly or as a • Group: email, messenger, blogs, group chats etc. • In former times we had insider relationships - close shop networks. • Social software on the other side enables everybody to become part • of a network: • At the beginning were blogs, which can help companies to understand • client‘s needs • Internet swashes into real life - podcasts • Mainstream of Minorities - last.fm • Consolidation of locality & globality - del.icio.us / flickr • Human Information Filter - persons I trust give advise and therefore sort & assess opportunities • Surrender of anonymity because one can build up a reputation on the • internet

  9. Online Dating 2.0 - Social Networking Sites • The value of Social Software / Networking • (in adoption of Danah Michele Boyd - University of California, Berkeley) • Mrs. Boyd studied in the case of Friendster: • how people negotiate context when presenting themselves • Examined how the network structure of a meme spreads & connects people • Determined the issues involved in articulating one´s social network as compared to behavior-driven network

  10. Online Dating 2.0 - Social Networking Sites • Results/Problems were: • the value of the network depends on the value of your connections • Relationship indicators are binary - friend or not • This may cause the problem, that it might be necessary to be friend with somebody for political reasons • this is the main weakness of such kind of systems • -> connections are often devalued because trust cannot be guaranteed • it destroys the importance of classical social connectoes and they • Might be not willing to give up heir status • Most users fear the presence of two people: boss & mother • Reasons for participating: • reconnecting with long lost friends • Curiosity • To make useful connections - e.g. headhunters • advertisment

  11. Online Dating 2.0 - Social Networking Sites • Many are using it for its intended purpose: dating • Majority of dating falls into three categories: Hookups Direct Pestering Familiar Strangers

  12. Online Dating 2.0 - Social Networking Sites • The fakester dilemma • There exist three form of fakesters: • Cultural characters (e.g.Homer Simpson) • Community Characters (e.g.Black lesbians) • Passing characters While faksters are integral part of social platforms since beginning, Attempts to fight against them resulted in: • mass activation of new fakesters • Became less interesting for other users, because they valued thecreative expression and usefulness of community characters • It reflects the weakness of trust in such social platforms • As a result social platforms have to find ways to encourage real • characters and to avoid anonymity!

  13. Online Dating 2.0 Why Social Softwarewill survive Plentiful dispersion of broad band access for the first time makes new forms of interaction & communication available to the masses. Needs of human beings in a society of knowledge & mass information make more personal ways of making this knowledge available necessary. The best advisor/friend in the end is another human being and not an algorithm or a search engine! Best informant:

  14. Online Dating 2.0 Gartner´s 2006 Emerging Technologies Hype Cycle • one of 78 hype cycles released by Gartner in 2006 • more than 300 Gartner analysts assessed more than 1,900 information technologies & trends in more than 75 industries, technology markets • it gathers the maturity, impact and adoption speed of technologies • it highlights the progression of an emerging technology from market over enthusiasm through a period of disillusionment to an • eventual understanding of the technology´s relevance and role in • a market

  15. Online Dating 2.0 Gartner´s 2006 Emerging Technologies Hype Cycle • Each hype cycle follows five stages: • Technology Trigger • Product launch etc. generates sigificant press • Peak of Inflated Expectations • Publicity generates over-enthusiasm & unrealistic expectations • Trough of Disillusionment • They fail to meet expectations - press abandons the topic • Slope of Enlightenment • Although press may have stopped coverage some business continue to understand thebenefits & practical application of the technology • Plateau of Productivity • The benefits become widely demonstrated and accepted. The technology becomes stable and evolves through second and third generations.

  16. Online Dating 2.0 Gartner´s 2006 Emerging Technologies Hype Cycle

  17. Online Dating 2.0 - de lege lata At the beginning stands your profile:

  18. Online Dating 2.0 - de lege lata Then you can start searching:

  19. Online Dating 2.0 - de lege lata And you will finally get a huge number of interesting results:

  20. Online Dating 2.0 - de lege lata Then you have to evaluate the results:

  21. Online Dating 2.0 - de lege lata And a lot of information - unfortunately very standardized:

  22. Online Dating 2.0 - de lege lata And then the most difficult thing for men - communication:

  23. ! Online Dating 2.0 BUT HUMANS ARE NOT ROBOTS AND DATING & LOVE SHOULDN´T BE DONE IN A STANARDIZED WAY

  24. Online Dating 2.0 - de lege ferenda It should be more friendly & easy to use - you should share friends:

  25. Online Dating 2.0 - de lege ferenda Easy and comprehensive communication:

  26. Online Dating 2.0 - de lege ferenda Easy and comprehensive communication:

  27. Online Dating 2.0 - de lege ferenda Enhanced, more realistic features like an interactive calendar:

  28. Online Dating 2.0 - de lege ferenda Enhanced, more realistic features like an interactive calendar:

  29. Online Dating 2.0 - de lege ferenda New technologies for more convenient search results:

  30. Online Dating 2.0 - de lege ferenda What else can Online-Dating learn from Web 2.0? • static content will be swept away by user generated content e.g. usage of tags / user defined interest groups • definition of own special interest communities within the community • enrichment of data like personal information, photos etc. regarding calendar dates • merger of dating, friendship, business • pasting away anonymity by enrichment of personal information e.g. using blogs

  31. Online Dating 2.0 - de lege ferenda What else can Online-Dating learn from Web 2.0? • mixture of other business models in one (mashups) - for example not only describing music interests, but also offering samples to interested partners • convergence of so called scientific dating services like parship with normal flirtplatforms using more easier scientific methods of matching • enrichment of profiles by offering possibilities like video uploads, voice samples etc. • real loaction based services - you can track your friends or potential flirt partners via mobile phone • mobile dating and pc based dating will unify

  32. Online Dating 2.0 - The Future Online Dating Platforms / Neu.de will become: Life Enrichment Tool boxes It cannot guarantee that you will become happy, but it will make your current situation better - guaranteed!

  33. Online Dating 2.0 - The Human Face of Internet

  34. Online Dating 2.0 - for more information Web 2.0 in general: Tim O'Reilly: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Richard Joerges: http://web-zweinull.de/index.php/was-ist-web-2/ Jared M. Spool: http://www.uie.com/articles/web_2_power/%20 Mario Sixtus: http://www.sixtus.net/entry/A647_0_1_0_C/%20 Wolfgang Sommergut: http://sommergut.de/wsommergut/archives/001123.shtml Spiegel: http://www.spiegel.de/netzwelt/netzkultur/0,1518,411147,00.html http://www.spiegel.de/netzwelt/netzkultur/0,1518,429551,00.html Web 2.0 and dating: http://www.techcrunch.com/2006/07/23/online-dating-20-thirteen-sites-to-find-love/ Web 2.0 and social networks: http://www.danah.org/papers/InfoViz2005.pdf http://www.danah.org/papers/CHI2004Friendster.pdf http://chimprawk.blogspot.com/2006/06/social-networking-five-sites-you-need.htm http://www.sixtus.net/article/613_0_2_0_C/ http://www.sixtus.net/article/614_0_2_0_C/

  35. Online Dating 2.0 Thank you for your attention! Dipl.-Ök.Sven Jan Arndt,CIA Managing Director of Nu2M, Neu.de, Pkw.de, MP3.de Wesselinger Str. 28 D-50999 Cologne Tel. +49 22364801010 Fax +49 22364801001 Email: sarndt@nu2m.de Site 1: http://www.nu2m.de Site 2: http://www.sjarndt.de Messenger: sjarndt@mabber.de Blog: http://consul.blogg.de

  36. Online Dating 2.0 is a group existing of: Close Partners:

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