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The Future of Journalism: New Media Challenges in a Free News Landscape

Explore the impact of free news on quality journalism, the rise of mobile internet, and the changing dynamics of traditional and new media sources. Are paid models sustainable in a world where information is readily available for free online?

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The Future of Journalism: New Media Challenges in a Free News Landscape

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  1. News is now FREE Who will pay for quality journalism? Article by: SubashGobine Presentation by: Ettioné Ferreira21 March 2012; Sol Plaaitjies Institute for Media Leadership

  2. History • Explosion in news • Traditional newspaper • Radio • Television • ICT (Information and Communication Technologies)

  3. ICT’s • Includes satellites, internet, tablets, mobile, television, radio, etc. • Fast growing – largely driven by mobile technologies

  4. Rise of Mobile internet • ITU (International Telecommunication Union) • Estimated that at the end of Dec. 2009: • 4.6 billion subscribed to mobile tech • 600 million on mobile broadband • 2011: • 6 billion subscribed to mobile tech • 1.2 billion on mobile broadband The World in 2009: ICT Facts and Figures – ITU The World in 2011: ICT Facts and Figures

  5. What does it matter? • Multiplicity of sources • Global consumption • Massive migration of news outlets on the web • Many news sources on internet AND IT’S ALL FREE!!! (excluding data costs)

  6. Multiplicity of sources…

  7. Traditional VS. New Media costs • Traditional media: production costs, printing costs, distribution costs, etc. • New Media: Web Development, website host, internet access. = New media works out way cheaper! • If it’s cheaper to produce, why is there still traditional media?

  8. Free media Vs. Credibility • Blogs example of free media • User generated content/citizen journalism the future • No hosting costs • Freedom of expression • Importance of credibility • How do we regulate this? How do we as professionals maintain credibility on free media sites?

  9. Facebook • Over 500 million active users • Access is free • Numerous threats to ask subscription fees • Loyal users will stay… but how many will run? • Target market – younger audience – will they pay? • Will only work if the payers outweigh the lost users *Mark Zuckerberg – CEO of Facebook

  10. LOYALTY • Professionals trying to build customer loyalty • Loyalty – increase advertisers trust in product • With enough traffic, media can start charging after being free.

  11. How to make users pay for access? • Rupert Murdoch – charge for online access • Some content free, some paid • E-paper charge • Metered formula (eg. Financial Times) • NYTimes.com from Jan. 2011 = paid subscription

  12. CRITIQUES: • Internet makes user generated content easier: • Are professional journalists still needed? • People still want credibility & trust but how far would they go to get it? Will people pay for quality? • Living on advertising income • Free once, why pay again? • Will it only work for BIG companies (eg. the Mudochracy)

  13. REFERENCES: • Mdlongwa, F. & Letlhaku, M. 2010. “News is now FREE: who will pay for quality journalism?”. Harnessing Africa’s Digital Future. JOHANNESBURG: Konrad Adenauer Stiftung. Pages 18-23. • ITU online: http://www.itu.int/ITU-D/ict/facts/2011/index.html “The World in 2009: ICT Facts and Figures”. http://www.itu.int/ITU-D/ict/facts/2011/material/ICTFactsFigures2009.pdf. “The World in 2011: ICT Facts and Figures”. http://www.itu.int/ITU- D/ict/facts/2011/material/ICTFactsFigures2011.pdf. Accessed on 19 March 2012.

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