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Mister Donut. Reporter: Jessica. Contents. Information Concept Slogan Products SWOT Analysis Conclusion. Information. It is from Japan It just sell the donut and coffee There are only three stories in Taipei There are many kind of favors. Concept. High quality and fresh products

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Presentation Transcript
mister donut

Mister Donut

Reporter: Jessica

contents
Contents
  • Information
  • Concept
  • Slogan
  • Products
  • SWOT Analysis
  • Conclusion
information
Information
  • It is from Japan
  • It just sell the donut and coffee
  • There are only three stories in Taipei
  • There are many kind of favors
concept
Concept
  • High quality and fresh products
  • The clean and convince shop
  • The employees training course
  • hand made
  • customer's heart as my heart
slogan
Slogan

你要的幸福,隨時出爐

  • The happiness you want is coming right up!
strength
Strength
  • Various flavor products for choose
  • Delicious and fresh
  • Not expensive
  • Scarce and precious
  • Someone tests good, and tells others.
  • Novelty and famous
weakness
Weakness
  • Only three place to sell the donut
  • If you want to buy it, you need to stand in a line above half hours.
  • No commercial
  • High cost
opportunity
Opportunity
  • Keep in developing new flavor
  • Strong reputation
  • Combine donuts and coffee to become tea time
  • Multiple store
  • Public praise
threat
Threat
  • Sweet food only be regarded as the dessert
  • Monopolized shop is not enough
  • People usually like the new and loathe the old, like the “Egg Tart”
conclusion
Conclusion

Create Quality Service

Public praise Success

reference
Reference
  • Mister Donut
  • Japan
  • Photograph from: 1 . 2

Thank you!

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