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6 Top Tips for Animated Video Adverts

Dive into this presentation to know about 6 extraordinary animated explainer video types to boost your brand. Learn how it clarifies complicated topics and offers unparalleled engagement.

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6 Top Tips for Animated Video Adverts

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  1. 6 Top Tips for animated video adverts

  2. Introduction • When done well, animated video adverts are a brilliant addition to a marketing campaign. • In terms of brand recognition, brand awareness and building a positive brand image, the medium of animation is invaluable. • With this specialist guidance at your disposal, you can be sure that you understand exactly what your advert needs to truly engage your target audience.

  3. Strongly connect with the audience First and foremost, since there’s no real people in the advert, you’ll need to work extra hard to successfully establish an emotional connection between the characters and your audience. Don’t underestimate the importance of this connection - not only does it ensure you engage and connect with your target audience, but this hook will keep your viewers watching until the very end. What’s more, by establishing a strong connection with your audience, they are far more likely to consider your brand when looking for a service or product provider.

  4. Use music and sound effects to create emotion and persuade engagement Animated video adverts need to be considered as a complete package.While the animated illustrations may be on point, a dull or unmemorable soundscape can quickly turn your advert into a damp squib. As with any animated film, music and sound effects set the drawings alight. They are the final piece of the advert’s puzzle, giving it energy, dynamism and excitement. In addition, music and sound is also a fantastic way to enhance the message that you are trying to deliver.

  5. Carefully select your voice over Building on the point above, voice overs are a core audio component in adverts. And, while this goes for all adverts, voice overs have a particularly important role in animated adverts. By including a voiceover in your animated videos, you can take your target audience by the hand, and lead them through the journey you’re trying to convey. For one of Heinz’s recent adverts, the brand has included a guest appearance from Ed Sheeran. And, as much as we may love Ed and his music, it’s no good if the audience has no idea what relevance his participation has to the product!

  6. Use engaging video animation techniques Classic illustrations are great, don’t get us wrong. But, the field of video animation is far wider than this one method. There’s loads of animation techniques out there for you to consider. These include (but aren’t limited to) retro animation, 360 degree animation, stop motion animation, typography animation, whiteboard animation, flipbook animation and many, many more.The benefits of choosing more unusual animation techniques is that they can help you to deliver your message uniquely to your target audience. As such, they are more likely to make your advert stand out from the crowd.

  7. Focus your animated video around a key business seasonal time Whatever industry you’re in, all businesses have major moments in their annual calendar. These could be major seasonal events, or announcing new product or service launches. Either way, creating a focused video to back up this key business moment can be a game changing way to deliver important brand messages to your audience. By timing your advert right, you can ensure your audience is engaged in what your company is doing right now.

  8. Consider the length of the video With adverts, it’s certainly not the case that ‘the longer the better’. The Red Bull adverts are a prime disprove of this common misconception. If you can deliver your message neatly and succinctly, while engaging your audience from start to finish, it doesn’t matter if your advert is 10 or 100 seconds long. So, you need to understand the target audience that the video is for, how it will be delivered and whether or not the message can be delivered within the required time frame. If not, then you might need to rethink your advert content.

  9. Conclusion As you can see, there’s a lot of individual elements that can make or break an animated advert. For a beginner attempting to follow the process, it can be extremely difficult to tick all the right boxes. By working with an animation agency, you can access the creative skills and industry knowledge of animation experts. These creatives can help you with every step of the process, ensuring that every single element is super strong. At OK Social, our team includes specialist script writers, animators, designers, audio creators, and directors. Our animation agency connects you to a wealth of talent, who will work with you to bring your vision to life.

  10. Thank You! www.oksocial.co.uk 64 Quarry Hill Rd,Tonbridge, Kent TN9 2PE hello@oksocial.co.uk

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