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Vocational Independence Program Marketing Needs. Ernst VanBergeijk , Ph.D., M.S.W. Associate Dean New York Institute of Technology. Overview. Problem Goal of this campaign Mission Vision Core values Relation to NYIT & its mission VIP Structure & Population

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vocational independence program marketing needs

Vocational Independence Program Marketing Needs

Ernst VanBergeijk, Ph.D., M.S.W.

Associate Dean

New York Institute of Technology

  • Problem
  • Goal of this campaign
  • Mission
  • Vision
  • Core values
  • Relation to NYIT & its mission
  • VIP Structure & Population
  • Target Audience for marketing
  • History of the program & competing forces
  • In your own words describe the mission, the vision and the core values of VIP
  • How does VIP relate to NYIT
  • Describe the VIP population
  • Tell me who is the target audience for marketing
  • State to me the history of the program
  • How the program markets itself
  • There is a perception that the program is closing in the special education community
  • There is an invisibility factor within the college itself
  • There are limited funds
  • All efforts to recruit students are paid for by the program
  • The program is quite costly with very few scholarships available and currently NO federal financial aid
  • To increase enrollment to 110 students in the next 5 years
vip mission statement
VIP Mission Statement
  • To provide our students with the strategies, skills and supports necessary to prepare them for fulfilling, successful, and independent lives
vip vision statement
VIP Vision Statement
  • To be the world’s leading college-based educational, vocational, social, and independent living program for individuals with learning differences.
core values
Core Values
  • The Vocational Independence Program is guided by a dedication to excellence as embodied in its core values:
nyit mission
NYIT Mission
  • A global, private institution of higher education, NYIT has more than 15,000 students on campuses in North America, China, the Middle East, and online. Since 1955, NYIT has pursued its mission to:
    • Provide career-oriented professional education
    • Give all qualified students access to opportunity
    • Support applications-oriented research that benefits the larger world
new york institute of technology
New York Institute of Technology
  • College that offers a variety of degrees and certificate programs
    • Associates degrees through Doctorate of Osteopathic Medicine
    • VIP certificate program
  • Global Campuses
    • Manhattan & Long Island
    • Vancouver, Canada
    • Nanjing, China
    • Abu Dhabi, Bahrain
    • Jordan
new york institute of technology1
New York Institute of Technology
  • Rated the safest college campus according to Cleary Act reports – Daily Beast
  • U.S. News & World Report ranked NYIT #74 among colleges that offer masters degree programs
  • Popular majors: marketing, business, engineering, computer science & graphics, architecture, interior design, and health sciences
the vip programs of nyit
The VIP Programs of NYIT

Summer before 1st yr

Introduction to Independence

3 year, 2 concentrations

Advanced Vocational


Vocational Independence Program

Ongoing for grads

Referral to other programs (e.g. ACLD, POINT)

introduction to independence
Introduction to Independence
  • Conducted 1 or 2 summers before 1st VIP fall semester. Ages 16-21
  • 7 week summer experience
  • Held in the same dormitories as the student will live in come fall
  • 4 days a week- ½ of the day is spent in vocational placement
  • Fridays dedicated to travel training
  • Stipends paid. $ used to teach budgeting. Students pay for social activities/trips
  • Emphasis on socialization
vocational independence program
Vocational Independence Program
  • Two Concentrations: 3 Year Program. Ages 18-25+
    • Vocational & Independent Living Skills focus
    • Pre-degree Concentration: students take some courses at NYIT for credit
  • Addresses academic, vocational, & independent living skills
  • Individualized attention 2:1 student/staff ratio
  • Department of Labor Funding
  • Traditional curriculum format: freshperson, sophomore, & junior
  • Certificate of completion
  • Optional 4th year individually tailored
who are the vip students
Who are the VIP Students?

They are young adults ages 16-25 years of age with significant learning disabilities or higher functioning individuals on the autism spectrum

They must have a desire to learn how to work and have the potential to live independently

what makes vip unique
What makes VIP unique?
  • In existence for over almost 25 years
  • Student operated coffee house with bands and karaoke nights
  • Planned activities every weekend
  • Professional Transportation System
  • Travel training to NYC
  • International travel options
  • 6 vocational areas
  • BOCES option
  • Optional 4th year
fitness program
Fitness Program
  • Pedometer Program
  • Fitness electives
  • Fitness Fridays
  • Health Class
student activities center
Student Activities Center

Swimming Pool

Bowling Alley



9 Hole Golf Course

fitness club
Fitness Club

Ms. Debbie Hughes, Personal Trainer

target audience
Target Audience
  • Parents of Special Education High School Students
  • Special Education Consultants & Advocates
  • Special Education Administrators & Teachers
  • High School Guidance Counselors
  • Agency Personnel
history of vip
History of VIP
  • Started in 1987 as a part of a fully integrated CI campus
  • First Step Inc.
    • Subcontracted by NYIT on CI campus
    • Ostensibly a 501.C3
  • 2005 Lexa Logue, Provost
    • Hired two consultants to evaluate the program
    • Led to the ousting of the dean & founder
  • January 2006 appointed new dean
  • August 2007 major re-organization
    • Closing of Graduate Living Program
    • Firing of 9 employees
aftermath of re organization
Aftermath of Re-organization
  • Enrollment high of 110 students
  • Enrollment low = 47 students
  • Rumors that VIP was closing
  • Fired employees created own GLP program and began poaching VIP students
  • We are a college based comprehensive transition program
    • Thames Academy @ Mitchell College
    • Lesley College
    • Beacon College
    • Lynn College
    • University of Southern Illinois @ Carbondale
    • Marshall College
    • Pace Program at St. Louis National University
    • Pace University
  • Other programs are for profit and college affiliated
    • College Internship Program
    • College Living Experience
    • Gersh Academy @ Daemen College
    • Chapel Haven & Chapel Haven West @ University of Arizona
    • Giant Steps
new legislation
New Legislation
  • 2009 re-authorization of the Higher Education Opportunities Act
  • Governs FAFSA
  • Students with disabilities attending comprehension transition programs now eligible to apply for FAFSA as long as program has U.S. DOE
  • NYIT VIP applying this month
  • This is something to taut
marketing efforts
Marketing Efforts
  • Word of Mouth & referrals from camps
  • Direct mailing to guidance counselors & special education coordinators in Tri-state area
  • Open Houses
  • NYIT Web site
  • Twitter
  • FaceBook
  • Brochures
marketing efforts continued
Marketing Efforts…continued
  • 30 publications
    • JADD
    • Journal of Human Behavior in the Social Environment
    • Journal of Social Inclusion
    • Autism Spectrum News
    • Mental Health News
    • Exceptional Parent Magazine
    • Next StepU
    • Link Magazine
marketing efforts continued1
Marketing Efforts…continued
  • Conference Presentations & Exhibition Halls
    • IECA
    • NECHA
    • OCALI
    • LDA
    • ASPEN-NJ
    • AHA
    • ASA
    • CHADD
    • FEGS
    • YAI
    • Guidance Expo
    • LIGCA
    • Choices Conference
    • Future Quest
    • Yale School of Medicine
marketing efforts continued2
Marketing Efforts…continued
  • Carleton Group designed logos and new flyers
  • Sponsored Kitchen re-design contest
  • Internships for of undergraduate & graduate programs
  • Largest provider of departmental level scholarships through our Resident Advisor program
  • All VIP advertising and recruitment efforts paid for and conducted by the program
for further information
For Further Information:

Ernst VanBergeijk, Ph.D., M.S.W.

Executive Director & Associate Dean

New York Institute of Technology

Vocational Independence Program

300 Carleton Avenue

Central Islip, NY 11722-9029


[email protected]