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Revitalizing Community Engagement: The Rotary Club of Arlington's 90 Days of Service Campaign

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The Rotary Club of Arlington's "90 Days of Service" campaign aims to energize our club, mobilize current members, and attract new ones by redefining ourselves as a premier service organization. Through a series of impactful events—from clothing drives to anti-bullying initiatives—we connect with the community and motivate non-Rotarians to engage with our mission. Our efforts have not only ignited club enthusiasm but also increased membership significantly, exemplifying a service mindset and community spirit. Join us in making a real difference!

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Revitalizing Community Engagement: The Rotary Club of Arlington's 90 Days of Service Campaign

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  1. The Rotary Club of Arlington “90 Days of Service” Campaign

  2. PURPOSE • “Make Rotary Relevant.” Energize our club, mobilize our existing members and attract new members. • Redefine our club as a “heavy-weight service organization” in Arlington. • Motivate non-Rotarians to visit our meetings, “like” our Rotary Club of Arlington Facebook page and participate in our service projects.

  3. Sample Campaign Schedule: • Jan. 9-27: “Dress for Success” Clothing Drive: • Feb. 6-13: “Toothbrush Rush” • Feb. 6: “Blood Donation Day” • Feb. 13-20: “Let’s CAN Hunger Food Drive”: • Feb. 19: “Anti-bullying Campaign” -Webb Elementary. • Feb. 26: “How to Wow the Real World” program at UTA. • Mar. 1: “Keep Arlington Beautiful.” • Mar. 14: “Planting Seeds of Greatness” PLANNING • Created a Master Plan that benefitted 7 community organizations. • Provided the Campaign schedule to the club so they could plan ahead. • Selected Rotary members to easily lead each activity.

  4. IMPLEMENTATION • Promoted each event thru weekly announcements, emails and club newsletter. Sent press releases to local media. • Encouraged using member’s offices as drop-off points. • Members participated thru giving of time, money, or both. As seen in the Arlington Citizen Journal

  5. RESULTS • Bottom line: • Ignited club energy & enthusiasm. • Implemented our vision for a “service mindset.” • Increased membership – our goal was +10 for year, ended at +20. Now, new members are bringing in new members!

  6. Action Steps: • Decide if right for your club and how to • implement. • 2. Select causes/organizations – whose • members are in your club now. • 3. Have fun and make a difference!

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