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A Food Media Initiative

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Presentation Transcript

  1. A Food Media Initiative for Jarrod Walczer April 27, 2012

  2. Research

  3. Slow Food • What is Slow Food? • Eating Local • Eating Slowly • Slow Food Nationally • Slow Food on Campus

  4. Food Media • What is Food Media? • Food Media on other campuses • Food Media at Ithaca College

  5. Design

  6. FEEDback

  7. Slogans • taste.share.tell. • Leave Room for Discussion • A Food Media Initiative

  8. Logo

  9. SWOT Analysis

  10. Strengths Weaknesses • Educational • Collaborative • Opportunistic • Recruitment • Logistics • Finances

  11. Opportunities Threats • Partnerships • Outreach • Social Media • Relationships • Competition • Finances

  12. Recommendations

  13. Slow Food • Meet with IC chapter • Focus on locally grown food • Alternative meal options

  14. Advertising Opportunities • Wellness Wednesdays • Student outreach in food-related courses/majors • Social media

  15. FEEDback • Making connections • ICTV • The Ithacan

  16. Questions?