Short Clip on Official App Review

2. Welcome to OfficialAppReview.com. Here we review the best apps that we find across the App Store, whether it is for Android, iPhone, iPad or the iPod Touch. Additionally, we like to round-up apps in app lists to help you find the best ones for a special topic such as our “The 100 Best Apps of 2014” or “20 ‘Best’ Apps for the New iPhone 4s Owner“ “to 50 best apps for android users.

3. Focus of OfficialAppReview.com The focus of Official App Review is not to give you the same monotonous content found all over the web, but rather aggregate it in a useful way making it easy to figure out which apps you should download, while also keeping you updated on the latest Android Application, Google Play Store, iOS news, reviews, and iDevice accessories.

4. How do I get my app reviewed? If you’re an app developer and you like to get your app reviewed, just head over to our “Get Your App Reviewed” page and fill out the form. If it is good enough for us to review, we will do it.

5. How can I get in touch with you? We love hearing from our readers. If you want to get in touch with us, just fill out the form on the Contact Us page and we will get your email. While we read all emails that come in, we are unfortunately not able to reply to everyone.

6. App Marketing We provide you with a detailed app marketing plan which includes a step-by-step approach to launch, promote and monetize your app by outlining competitive landscape, audience profile, users’ expectations and structuring market opportunities and challenges. We will help you choose the right path for continuous growth of your mobile business. Many companies have been dealing with the uncertainty of what approach to take in order to effectively grow their user base and monetize their business. At Official App Reviewwe see this as a major goal for an app owner to bring together all of the puzzle pieces in order to develop a solid app marketing strategy.

7. There is a common misconception that businesses are falling into while planning their mobile marketing strategy – concentrating on app downloads as the one and only success metric. The truth is that downloads don’t mean much, they don’t reflect an accurate number of acquired users nor do they correlate with further app use. Today, nearly 20% (1 in 5) of apps downloaded are never used more than once. A simple app download does not show the long term value of your mobile app user without additional measurement and analysis. With more and more money being spent by consumers in mobile apps, a mobile app is becoming a key revenue channel for both established and new businesses. Understanding the principles of developing your mobile app marketing strategy is the key to boosting your app usage, converting users and increasing revenues.

8. Strategies used: • Analyzing your competitive landscape. • Getting detailed insight on the mobile app ecosystem. • Understanding the role of your app in the global markets. • Defining your key competitive advantages. • Structuring your unique value proposition. • Developing a profound understanding of your audience segments. • Making value-based target group segmentations.

9. Determining key markets and categories suitable for your app. • Understanding the best time, place and context to launch your mobile app. • Determining your ultimate marketing and tactic campaign goals. • Forecasting the projected campaign performance. • Measuring your long-term ROI and lifetime user value. • Transforming insights and research data into actionable marketing tactics.

10. Mobile Apps

11. Public Relations Services We will engage users via reviews from respected outlets, forum discussions and social media campaigns. We will leverage our many contacts to gain traction for your product with inclusions in popular publications. We enhance your brand recognition with outreach to high profile media outlets that cater to your target audience. We will engage users with reviews from respected outlets, forum discussions and social media campaigns. We will leverage our contacts to gain traction for your product with inclusions in popular publications. According to the latest research by Google, companies operating in a digital marketing that take brand building efforts on a serious note get overwhelming competitive advantage against those who just concentrate on direct response ad campaigns.

12. Strategies Used: • Crafting a tailored media list focused on your particular requirements and • media targets. • Outreaching to specifically targeted audiences. • Reaching out to specific media to deliver the promotional message. • Securing media reviews across multiple relevant verticals. • Featuring your product in high profile media outlets. • Engaging potential users via multiple social media channels. • Managing special local events and press meetings.

13. App Store Optimization We help you create a visually appealing landing page with the right content and search-optimized app description. It’ll give you a chance to significantly increase organic traffic and convert visitors to app downloads. When submitting the app to the app store, the product owner needs to optimize app presence with visually appealing app screenshots, developing an effective set of keywords and designing an app icon that will stand out. There is a lot more that goes into creating a successful app marketing campaign than just driving app downloads.

14. Strategies Used: • Increasing organic downloads by implementing data-driven app store optimization. • Analyzing the currently used keywords and keyphrases by frequency and relative weight.Researching the keywords used by competitors. • Redesigning the set of keywords, app title and app description. • Developing the set of recommendations for amendments/changes in the keywords set.App icon and app store screenshots design A/B split testing. • Determining the estimated traffic sources for Android apps. • Implementing iterative strategy – release, test, analyze, implement and plan the next update.