Coco Chanel & Emilio Pucci 1950’s. Sonya Cheema. 50’s Fashion. Coco Chanel. http://www.youtube.com/watch?v=xjzH6vRn5P0&list=PLEE61EDB90F0AA88F&index=6. http://www.youtube.com/watch?v=4LC5VbEJm6I.
Gabrielle Chanel was born August 19, 1883, in Saumur, France. Chanel was raised in an orphanage and taught to sew. She had a brief career as a singer before opening her first clothes shop in 1910. Chanel started out selling hats in her shop and later added stores in Deauville and began making clothes.
After World War II. Women were no longer designing because men had taken over now that they were back from the war. They started designing fashion that they would like to see on women, rather than what women would feel comfortable wearing – waist cinchers, padded bras, heavy skirts and stiff jackets. Chanel decided to re-enter the fashion world in the 1950s to reinvent womenswear.
In 1954 Chanel decided to start designing again and said,“There are too many men in this business, and they don't know how to make clothes for women. All this fantastic pinching and puffing. How can a woman wear a dress that's cut so she can't lift up her arm to pick up a telephone?"
Chanel’s first success was using jersey fabric, a machine knit material manufactured for her. Her suits featured this jersey fabric, a pleated skirt, low heeled shoes, and a belted pullover top. Her jackets featured gold buttons, pockets that could actually hold things (unlike prior designs where pockets were just for show), and they allowed for quick and easy movement.
Emilio Pucci was born in 1914. Being born into an aristocratic family, he was the first Pucci to actually work in over 1,000 years.
In 1949, Pucci opened a boutique in Capri, selling the range of his interesting items but especially "Capri Pants" which took the world by storm. In 1951, the first fashion show took place in Florence.