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Supremitech

Supremitech. President: Deanna Oxner Brand VP: Amy Essig Sales VP: Karissa Rodriguez Ad VP: Guy Gourdet Finance VP: Sophia Afriani. Quarter 5. Quarter 5. Branding: Triton LE – Innovators Triton M – Travelers. Goals.

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Supremitech

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  1. Supremitech President: Deanna Oxner Brand VP: Amy Essig Sales VP: Karissa Rodriguez Ad VP: Guy Gourdet Finance VP: Sophia Afriani

  2. Quarter 5

  3. Quarter 5 Branding: Triton LE – Innovators Triton M – Travelers

  4. Goals • Become the leading company of the Innovator segment by the end of quarter 8. • Become the leading company of the Mercedessegment by the end of quarter 8. • Have a minimum overall market share of 20% by the end of quarter 8. • Have at least onecompetitive advantage according to the Balance Scorecard by quarter 8.

  5. Brand Management KEY Decisions • Quarter 6: • Added Triton Elite • Quarter 7 & 8: • Added Elite X – Score of 94 • Added Triton Air X • R&D added: • Computing power: Ultra fast • Networking: High speed • Monitor: 32" High res. (desktop)

  6. Sales Key Decisions • Quarter 6 • Opened three sales offices • Quarter 7 & 8 • Sales force program (Demonstration kit) • Sales force promotions

  7. Advertising Key Decisions • Quarter 6 • Introduction of “Byte Elite” Ad • Target Mercedes and Innovator segments • Slight increase in local and regional ad inserts • Quarter 7 & 8 • Substantial increases in local and regional ad inserts • Ad Copy Judgment • Mercedes: 79 • Innovators: 83 • Highest Ranked in market

  8. Key Pricing Decisions Tried to gain greater profits by setting the cost to consumers relatively close to price willingness to pay Offered rebates to make prices more attractive. Competitors remained competitive by maintaining lower prices. Price fluctuations only affected brands with lower competitive advantage After product enhancement and integration of R&D competitors prices increased, taking a larger portion of the market share.

  9. Demand • Demand was based on feature enhancements, price fluctuations and previous market demand. Quarter 5 Quarter 6 • Nonetheless, due to product cannibalization demand was adjusted to better represent the market. Quarter 7 Quarter 8

  10. Goals Reached! Leader in the Innovator (52%) segment Leader in the Mercedes (68%)segment Overall market share: 27% Competitive advantage in Cumulative Marketing Effectiveness

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