Bridgeport Village SW Bridgeport Rd & SW 72nd Ave Tigard, Oregon BA 495 Theresa Villano, Andrea Boitano, Katie Harrison, Andrea Holcom
Retail Area Analysis Nothing… To Something !
Bridgeport Village Overview • Oregon's premier outdoor shopping, dining and entertainment experienceunlike any other in Pacific Northwest • MAY 2005 Opening • Reminiscent of an open-air European-style shopping experience • Nation’s finest upscale retailers & restaurants. • Bridgeport Village spans 28.6 acres 502,000 sq. ft. of retail, restaurant, theater, & office space • 10 miles south of downtown Portland exit 290 off I- 5 in Tualatin • The new cinema finest in Oregon • 18 screens, 82,500 sq. ft., & 4,200 full stadium-style seats. • Home to only Crate & Barrel & Z Gallerie between San Francisco and Seattle • First “The Container Store” north of San Francisco.
Continued Overview • Features the only in Oregon: • California Pizza Kitchen, • McCormick & Schmick's Grill, • Tutto Bene Italian Cafe & Gelato Bar, • Zao Noodle Bar. • Events & Community Involvement: • Trunk Shows, Health awareness month Celebrations, Concerts, Toy Drives, Grand Opening Celebrations, Santa Visits
The Players • Anchors: • Borders Books & Music • Crate & Barrel • Regal Cinemas Stadium 18, • The Container Store • Wild Oats Natural Marketplace
Retailers: Upscale retailers such as: Ann Taylor Loft, Anthropologie, Banana Republic, BCBG Max Azria, Bella Casa, Carl Greve Jeweler, Coach, Coldwater Creek, Cole Haan, French Quarter Linens, Goodnight Room, J.Jill, Louie Permelia, Lucy, Oblation Papers & Press, Oregon Scientific, Talbots, Tommy Bahama, Via Lago Z Gallerie The Players
The Players • Restaurants: The new lifestyle center boasts award-winning restaurants including: • California Pizza Kitchen • McCormick & Schmick's Grill, • Romano's Macaroni Grill, • Pastini Pastaria, • PF Chang’s China Bistro, • SinJu Sushi, • Tutto Bene Italian Cafe & Gelato Bar • Zao Noodle Bar
Amenities & Added Perks • Offers unparalleled guest services and including: • 4-level parking garage • 1,100 parking spaces • Concierge • kiosk in center courtyard • services comparable to five-star hotel • Valet Parking • year-round for the convenience • $3.00 per car & Two Valet stations • Security • 24-hour professional security • Trained in First Aid, CPR and AED • Courtesy Shuttle & Package Carry-Out Service • Carry bags & drive to vehicle • Grocery Drop-Off & Pick-Up Service. • shop for your groceries at Wild Oats, pay and leave groceries • “Drive-up in front with your Wild Oats-issued number hanging from your rearview mirror. Wild Oats associates will grab your groceries from inside the store and load them into your car! “
Amenities & Added Perks • Umbrella Service • Outdoor Sound System • Outdoor Dining • Unique shopping experience & Atmosphere • Fire/Water Fountain • Italian Gazebo & Village Feel • Italian Kiosks • Six located throughout • Children's Play Area. • Family Restrooms. • Ladies' Lounge & Nursing Room • Bicycle Racks • welcomes all cyclists with several bicycle racks
Accessibility • I-5 to exit 290 • Intersection of Lower Boones Ferry Road and SW 72nd Avenue. • TriMet bus #s 36, 37, 76 and 96 • stopping at the Tualatin Park & Ride • Regular Hours: • Monday - Saturday: 10:00am - 9:00pm • Sunday: 11:00am - 6:00pm
Red Arrow Highly Trafficked Intersection Bridgeport Rd & 72nd Not visible from freeway Blue Arrow 3 Easy Access Entrances Visibility
Who is Living here? Tigard & 7-Mile Radius
Demographic Profile (census data 2002) • Customer Base: • Population within 3 miles: 194,948 • Upper Crust Cities: • Tigard, Lake Oswego, West Linn, Wilsonville • Affluent Trade Area of Portland • Women (all ages), Kids, & Families • Within 7 miles : • ½ Population People make over $50,000 annually • Approx. 30% have college degrees • $7 million spent on household expenditures • i.e. Apparel, Food, Entertainment
On March 27, 1985, attorneys Rick Rosenfield and Larry Flax traded in the courtroom for the dining room in Beverly Hills, CA • California Pizza Kitchen is a leader in authentic California-style cuisine • There are currently more than 180 CPK's in 27 states and five foreign countries. • Headquarters in Los Angeles, CA • Average Restaurant Size is approximately 6,000 square feet
Strengths Weakness • Cookbooks • CPK Cards • strategic alliance with Kraft Pizza Company • Fundraisers • CPKids Programs for your school or organization • Large menu 8 appetizers, 29 pizzas, 11 pasta’s, 3 soups, and 13 salads • Curb side service • Good On-line presence • Catering • Good location within Bridgeport • Small waiting area • Not known • Expensive
Opportunities Threats • More Advertising • Larger waiting area • More items on menu • Open more locations • Other stores in Bridgeport Romano’s Macaroni Grill; PF Changs; McCormick & Schmick’s; Pastini Pastaria; Zao Noodle Bar • Other café’s and specialty food offered. • Limited Parking
Crate and Barrel is America’s leading home specialty retailer, and known for design, value and customer service.
History • First store opened in 1962 • One sales associate • Inspired by Europe • Abandoned elevator factory in Chicago to showcase the finds they were finding all over the world. • 30 years later have grown to 115 stores and 6,000 associates nationwide
Dinnerware Serving Pieces Table Linens Kitchen items Furniture Rug/Window Panels Bed and Bath Gift Ideas Lighting Accessories Kids Themed Décor -Christmas - Hanukkah -Thanksgiving Products Offered
Strengths • Great Location! • Anchor Store • Great selection • Affordable Prices • Good customer service
Lots of products offered. Same Style Low visibility Only side building parking Local Advertising Mass mailing In store promotions Crate and Barrel Visa Weaknesses Opportunities
Threats • Competition -Intratype-Pottery Barn, Z Gallerie, Bombay company. -Intertype- Target, Bed Bath and Beyond, K-mart, Sears, Linens and things.
Information… • Founded in 1979 by Joe Zeiden, Carole Malfatti and Mike Zeiden as small poster shop in Sherman Oaks, Cali. • Brothers & Sister operated during the day and framed posters at night in parents garage • Now Operate 60 retail stores and have over 1,000 employees who maintain the family essence • Headquarters in Los Angeles and Additional buying offices in Berkley • Privately owned company • Have gift registry, gift Cards & Credit Cards
Strengths • Strong website • Draws a younger crowd • Welcoming atmosphere • Employees are friendly and knowledgeable about their merchandise • Variety and eccentric style
Weaknesses • Expensive • Not well known • Buy when you see what you like, usually not there the next time you visit • Parking around store is not always available
Opportunity • Room to open new stores • Advertising -Send out flyers, promotions and billboard off of I-5 • Have a day were exceptional customers come in and shop and have it catered (like Nordstrom’s)
Threats • Pier One Imports • Ikea • Cost Plus • Pottery Barn • People are becoming more cost effective and spending their money wisely • Can’t see from the street
The Down Lo • Regal Cinemas Bridgeport Village Stadium is the finest theater in Oregon with 18 screens. • 82,500 sq. ft • 4,200 full stadium-style seats
Super cool features! • Stadium seating provides each movie-goer an unobstructed view of the screen • Plush, high-back rocking recliner seats offer extra comfort. • Retractable cup holders move out of the way to form love seats. • The latest digital surround sound systems bring the movies to life. • The Regal Crown Club loyalty program rewards frequent moviegoers.
Strengths Offer valet parking Offer over 1,100 parking spaces Convenient bicycle racks located throughout the property Well known Weakness Don’t offer gift cards during the holiday season because not yet launched. Holiday hours are limited (8am-9pm) SWOT Analysis
Opportunities Offer “special movie nights” (ex. Discounts for family or poor college students ) Coffee shop Mom & child theater Offer more diversity in food selection (ex. hamburgers, lobster) Threats More expensive Other theaters in the area Crying babies SWOT Analysis cont…
Inter Tinseltown Carmike IMAX Edwards Theaters United Artist Theater Intra Renting from Blockbuster or Hollywood Video Home Theaters Grocery store video rentals Personal video collection TiVo Netflix Competition
Andrea Andrea Carrie Katie Theresa Our Favorite Movies
S.W.O.T of Retail Area • Strengths • Owned By Established Oregon Retail Property Contractor & Real Estate • Added Amenities, Feeling of Wealth • Word of Mouth Advertising • Great Community Events • Increasing popularity ofLIFESTYLE Centers (Destination Shopping Areas) • Located In High Income Area • Strengthens Economy • Employment Opportunities • Brings Sales & People to Tigard!!! • Weaknesses • Not covered for the Oregon rain • Pedestrian walkways are risky • Parking Limited • Hard to see from Freeway • Expensive…So much for catering to discounter trend
S.W.O.T of Retail Area • Opportunities • Visibility from Freeway- Billboards? • Commercial & print Ads • Excellent Opportunity for Retailer in growing I-5 Corridor • “Manly” Appeal (i.e. car shows, Sharper Image) • Bring in a Super center Anchor store • Complete one stop shopping • Threats • Pioneer Square, Washington Square, Streets of Tanesbourne, Cedar Hills Crossing • Distance from a Downtown center • Transportation to and from
Sources • www.bridgeport-village.com • www.californiapizzakitchen.com • www.crateandbarrel.com • www.regalcinemas.com • www.zgallerie.com
Christmas is around the corner… • NOW who’s Going for the Life Changing Shopping experience @ Bridgeport Village?