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Implementing Minnesota State Lottery's Internet Subscription Program: Challenges & Future Enhancements

Join Dale McDonnell, Assistant Director and General Counsel of the Minnesota State Lottery, at the PGRI SMART Tech Conference on March 23, 2011, as he discusses the challenges and future enhancements of the Minnesota State Lottery's Internet Subscription Program. This session will cover problems in implementation, legal and technical challenges, responsible gambling measures, retailer relations, and innovative features planned for the program's next phases. Learn about efforts to ensure secure and engaging online lottery experiences.

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Implementing Minnesota State Lottery's Internet Subscription Program: Challenges & Future Enhancements

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Presentation Transcript

  1. MINNESOTA STATE LOTTERY INTERNET PROGRAM Dale McDonnell Assistant Director & General Counsel PGRI SMART TECH CONFERENCE March 23, 2011

  2. WHAT WILL BE COVERED • Problems & challenges in implementing Internet sales • The features of the Minnesota State Lottery’s Internet Subscription Program • Future enhancements to the MSL Internet Subscription Program • Other Lottery Internet Programs

  3. CHALLENGES WITH IMPLEMENTING THE INTERNET SUBSCRIPTION PROGRAM • Legal Challenges • Political Challenges • Technical Challenges

  4. SUBSCRIPTION HOME PAGE

  5. SCREEN SHOT OF REGISTRATION PAGE

  6. ACH page

  7. RESPONSIBLE GAMBLING ELEMENTS • Ensure no underage play • Players required to set weekly spending limits • Increases to spending limits require a cooling-off period • Self-exclusion provisions • Readily accessible data for a player to see how much they have wagered in the past

  8. HISTORY SLIDE

  9. RETAILER RELATIONS • Notify Retailers • Educate Retailers • Intent to Attract New Players • Promotions with Internet Players

  10. INTERNET SUBSCRIPTION PROGRAM – PHASE 2 • Gift Giving • Promotions • Wallet changes • Report enhancements • Group play enhancements • Web site enhancements

  11. Screen shot of new subscription home page – with bottom tabs

  12. INTERNET SUBSCRIPTION PROGRAM – PHASE 3 • Single wager purchase • Depositing funds into wallet • Same day purchase

  13. THANK YOU!

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