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The Employee-Owned  Experience

The Employee-Owned  Experience. New Belgium Brewing and Namasté Solar. We The Owners. Feature-length documentary film featuring employee owners from New Belgium Brewing, Namasté Solar and DPR Construction The film explores the important question, “What does it mean to be an owner ?”

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The Employee-Owned  Experience

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  1. The Employee-Owned Experience New Belgium Brewing and Namasté Solar

  2. We The Owners • Feature-length documentary film featuring employee owners from New Belgium Brewing, Namasté Solar and DPR Construction • The film explores the important question, “What does it mean to be an owner?” • Full film to be aired during lunch! • www.wetheowners.com

  3. About Namasté Solar • Employee-Owned Cooperative • ~70 people • 55 Co-Owners and Candidates (on ownership track) • 8 years old • Largest locally-owned PV company in Colorado • Offering commercial-scale services nationally • PV Systems Integrator • Homes • Businesses • Non-Profits/Government • 2,600+ installations • 22+ MW

  4. About New Belgium Brewing • 100% employee owned via an ESOP • 502 coworkers. Approximately 40% reside outside of Colorado • 22 years old • 3rd largest craft brewery in the US. One of 3 employee owned breweries • Makers of Fat Tire and ~ 30+ other great beers!

  5. Commonalities of Culture

  6. Transparency at Namasté Solar • Co-Ownership = all access pass • All meetings are open • All notes are accessible • All information on the shared server is available (except for legally-protected info) • Even salaries are public knowledge • Monthly, day-long “Big Picture Meetings” • Open Book Management

  7. Transparency at New Belgium • Monthly all-staff meetings produced on-line and recorded to ensure access • Annual all-staff planning designed to encourage input and influence on the future • Being a coworker at New Belgium inspires ownership thinking • All meetings are open • All notes are accessible • All information is available on the “Mothernet” (intranet)

  8. Community Giving at Namasté Solar • 20% of annual profit • % to Namasté Solar Foundation, % to “typical” community giving • Historically, most giving = solar PV systems to non-profits • The “gift that keeps on giving” • Since 2006: 42 solar PV systems / 200kW / $750k

  9. Community Giving at New Belgium • $1 per barrel of beer • Over $5 million donated to non-profits • 1% For The Planet program • Tour de Fat • Over $2 million from beer sales • Volunteer encouragement (1 hour of paid time off for every 2 hours of time donated) • 3,000 hours of time donated

  10. Environmental Stewardship at Namasté Solar • Buildings • Boulder office = LEED Gold Certified; Denver = LEED Certified • Vehicles • Fleet of plug-in hybrid Prii • Biodiesel Install vehicles • Public Transportation • All employees get free Eco-Pass for RTD buses and light rail • Encourage biking, carpooling, etc. over being SOV’s (showers in both offices) • Waste mitigation • Extensive Zero Waste and Hard-to-Recycle Program

  11. Environmental Stewardship at New Belgium • Measuring and publicizing our impact • Water use • Electric use • Natural gas use • Setting goals • Reduce energy intensity by 10% by 2018 • Smart Grid initiative – grid impact reduction and support • Fleet • Distribution in Fort Collins – biodiesel and electric • Borrowed vehicle option • Anniversary bike • Plug in vehicles and customer use

  12. Certified B Corps B-corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. • Namasté Solar B-score: 145 • Best for the Environment, Best for the Workers, Best for the World • 2012, 2013

  13. Certified B Corps www.Bcorporation.net • New Belgium B-score: 120 • B Corp Best for Workers, Best for the Environment

  14. FUN! At Namasté Solar • CORE VALUE: Namastaliens like to play and have fun together, and we’re fond of engaging in pranks and tom-foolery. • Fun Committee – event planning • Pranks around office Yep, those are pallets.

  15. FUN! At New Belgium • CORE VALUE: Having fun • Building community • Play (rolle bolle, volleyball, tournaments, outings, etc.) • Social • Levity effect

  16. Differences of Structure

  17. Ownership Models New Belgium Brewing: 100% S-Corporation ESOP owned Beneficial ownership Shares dispersed pro-rata based on earnings One year, 1,000 hours, 7/1 & 1/1 Retirement wealth built with stock

  18. Ownership Models New Belgium Brewing: 100% S-Corporation ESOP owned Servant leadership Participation Influence Multiple decision making bodies Board of Directors Missionaries Compass Committees Teams

  19. Ownership Models New Belgium Brewing: 100% S-Corporation ESOP owned Profit motive Profit People Plant B-Corp enabled more than profit only decision making

  20. Ownership Models Namasté Solar: Employee-Owned Cooperative Direct ownership One person, one share, one vote Class A Common Stock One-year “Candidacy” period Two classes of Preferred Stock Class B and Class Z No voting rights

  21. Ownership Models Namasté Solar: Employee-Owned Cooperative Democratic decision-making Shareholder level Operational level (to an extent) Board of Directors 7 members 5 Employee-Owners, 2 External Directors

  22. Ownership Models Namasté Solar: Employee-Owned Cooperative Stakeholder Balancing Articles of Incorporation instruct the Board to consider all stakeholders, not just bottom line Employees Vendors/Partners Customers Community Environment Company

  23. Challenges

  24. New Belgium: Growth/Scaling • Becoming a national company • 24X7 production • 4 time zones • 2nd Brewery in Asheville, NC

  25. New Belgium: Participation and Influence • New tools for participation • New framework for participation • Communication and education • Capability of managers • Rights and Responsibility • Democratic framework

  26. New Belgium: Competition • More breweries • 409 openings in 2012 • 2,347 craft breweries • Craft scale vs. large brewery scale • Impacts on pricing/revenue • Competing for talent & stomachs • Supporting each other • Anchors of quality

  27. Namasté Solar: Growth/Scaling • 1/1/06: 5 Employee-Owners • 1/1/13: 80 E-O’s + non-E-O’s • Frequency of meetings • Information sharing • Decision making • Culture • Organizational structure/management

  28. Namasté Solar: Decision Making & Accountability • Full direct democracy  representational democracy • Decentralized decision-making  more centralized • Recent vote to empower CEO • Accountability • Through Transparency • Through FOH conversations • Through Self-discipline

  29. Namasté Solar: Industry challenges • Rapidly Changing Industry • Products • Incentives • Subject to politics and policy • Legislative and Regulatory arenas • Competition • 2005: 40 solar companies in state • 2010: 400 solar companies in state • 2013: 275 solar companies in state

  30. Resources • Rocky Mountain Employee Ownership Center www.rmeoc.org • National Center for Employee Ownership www.nceo.org • US Federation of Worker Cooperatives www.usworker.coop • We the Owners www.wetheowners.com

  31. Thank you! Amanda Bybee amanda.bybee@namastesolar.com 303-447-0300 Jenny Briggs jbriggs@newbelgium.com 970-221-0524

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