Microsoft Tag for Transit Make your transit stops, printed materials, and transit advertising interactive . Microsoft Tag for Transit.
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Consumers consider their mobile phones to be “must-have” devices that they carry with them wherever they go. Leading transit agencies are seeking innovative ways to leverage their riders’ mobile devices.
Microsoft® Tag is a powerful technology that can provide a seamless link directly from your physical materials to your mobile information and experiences.
A Tag on the transit pass can quickly launch a mobile Web site that has information about coverage, balance, and expiration, and allow the passenger to easily extend the time-based pass or add value to a stored value pass. Tag’s ability to keep track of individual users means customers need only enter their personal or billing information once.
Tag can help transit agencies provide riders with fast access to near real-time arrival information, link to system-wide maps and routing tools, show detailed maps and information for the areas around your stops, educate riders about your programs and services, and entertain and engage them in new and interesting ways.
While riding transit, people often use their mobile devices for diversion. With Tag, you can easily link riders to entertaining areas of your mobile Web site or to an online partner’s content.
Leading brands are leveraging Tag in their print-based and outdoor advertising. Companies that buy offline advertising can use Tag to help get more out of their ad-spend, turn interest into action, and more deeply engage with their potential customers (and in a measurable way).
Use the analytics and reporting capabilities to understand and adjust your campaigns in real time.
The possibilities for using Tag in transit are limited only by your creativity. Tag helps you turn your transit stops, signage, ticket passes, and any object in the transit environment into interactive experiences.
Get started with Tag today, and make your campaigns more immersive, more measurable, more effective, and more fun.
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