
Organization Structure • Three Components • Formal reporting relationships • Grouping of people and departments • Design of systems to ensure effective communication, coordination, and integration
Linkages • Vertical • Control • Centralized decision-making • How achieved: • Hierarchical referral • Rules and plans • Vertical Information Systems
Linkages • Horizontal • Learning • Decentralized decision-making • How achieved: • Information systems • Direct contact • Task forces • Integrator • Teams
Organizational Structure • Required Work Activities • Reporting Relationships • Departmental Grouping Options • Functional • Divisional • Multifocused • Horizontal • Modular
Functional Structure CEO Finance Marketing Engineering
Divisional Structure • AKA Product Structure • Decentralized decision-making • Strengths • Weaknesses
Divisional Structure CEO Product One Product Two Product Three
Divisional Structure CEO Soft Drinks Aquafina Gatorade
Geographical Structure • Designed according to where product will be offered
Geographic Structure CEO United States Asia Europe
Matrix Structure • Combines functional and divisional structure • Conditions • Need to share scarce resources • Two critical outputs: • In-depth knowledge and new products • Complex and uncertain domain • Who’s in charge? • Strengths • Weaknesses
Horizontal Structure • Reengineering • Faster and better service for customers • Organized around processes and teams • Strengths • Weaknesses
Modular Structure • Subcontracts processes • Manages them from a central hub • Business focuses only on core competency • Strengths • Weaknesses
Hybrid Structure • Centralized functional structure for stable products; other products may have self-contained departments • Certain departments work through entire organization (functional), but processes are focused in other areas (horizontal).
Applications • Have scarce resources and need efficiency? • Need inter-functional coordination, innovation, and learning?
What Causes Problems? • Decision-making is delayed • Non-responsiveness to environmental changes • Too much conflict/ “Turf wars”