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2 012 Annual Professional Development Institute . Sharon W. Acuff Specialist, Marketing & Related Clusters Virginia Department of Education Office of Career and Technical Education. Who are we?. We are also…. Career Clusters. Marketing Fastest Growing Occupations.

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2 012 annual professional development institute

2012 Annual Professional Development Institute

Sharon W. Acuff

Specialist, Marketing & Related Clusters

Virginia Department of Education

Office of Career and Technical Education

travel and tourism marketing 8165 and 8167
Travel and Tourism Marketing 8165 and 8167

Thanks to the following for your help:

  • Kathleen Evans, Fauquier High School, Fauquier County Public Schools
  • Sarah Voyack, Goochland High School, Goochland County
  • Deborah Rogers, Nottoway High School, Nottoway County
  • Don Gresham, Deep Creek High School, Chesapeake City Schools
  • Theresa Caffee, Western Branch High School, Chesapeake City Schools
  • Amanda Swanson, Hickory High School, Chesapeake City Schools
  • Michael Shumate, Colonial Beach High School, Colonial Beach Schools
revisions available soon
Revisions Available Soon

Two on-line publications were updated and will be available soon as downloads from the CTE Resource Web site by September 1:

  • Effective Supervision Through Leadership
  • Preparing Effective Trainers

A Customer Service Infusion Unit will also be available soon.

new curriculum revisions
New Curriculum Revisions
  • Make It Your Business (8109,8112,8113, 8114)
  • Principles of Business and Marketing (6115, 6116)
  • Introduction of Marketing (8110, 8111)
  • Marketing (8120)
  • Advanced Marketing (8130)
want to help revise curriculum
Want to Help Revise Curriculum?
  • There is a new application process for all curriculum revision teams for 2012-13.
  • Will notify you very soon of the exact process via a listserv message.
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For the students taking an assessment test, the teacher of the student must be endorsed in at least one assessment in order to give any assessment to their students.

Exemption: Workplace Readiness Skills Test

cte credential
CTE Credential

Beginning with first-time ninth grade students in the 2013-2014school year, requirements for the standard diploma shall include a requirement to earn a Board-approved career and technical education credential, that could include, but not be limited to, the successful completion of an industry certification, a state licensure examination, a national occupational competency assessment, or the Virginia workplace readiness skills assessment.

wrs assessment
WRS Assessment

Each workplace readiness skill is included in the Task and Competency list for every CTE course.

VERSO(http://cteresource.org/verso2/search)

Material includes:

  • Definitions of the skills
  • Process/Skill Questions
  • Related Standards of Learning
  • Instructional Resources

All 21 skills are essential and must be taught.

credentialing and assessment customer service certification comparisons
Credentialing and Assessment: Customer Service Certification Comparisons

Beginning September 1, cost of test will increase to $55

credentialing and assessment sales certification comparisons
Credentialing and Assessment: Sales Certification Comparisons

Beginning September 1, cost of test will increase to $55

to get the best results
To Get the Best Results…
  • Give the customer service and sales pre-tests and require an 80% pass rate before giving the actual test
  • Pre-tests located at http://vadeca.org/VDOE_Resources.html
deca membership economics and personal finance class
DECA Membership/Economics and Personal Finance Class
  • The endorsement of the teacher teaching the class determines the primary CTSO membership option for the student.
  • After joining primary CTSO, student then can also join the secondary CTSO.

Teacher is:

  • Marketing endorsed: primary CTSO will be DECA
  • Business endorsed: primary CTSO will be FBLA
  • Dual endorsed: primary CTSO is what the teacher prefers
cte total course enrollments
CTE Total Course Enrollments
  • 2001-2002 577,964
  • 2002-2003 574,241
  • 2003-2004 585,115
  • 2004-2005 597,254
  • 2005-2006 582,314
  • 2006-2007 590,404
  • 2007-2008 593,429
  • 2008-2009 598,029
  • 2009-2010 588,441
  • 2010-2011 577,998
  • 2011-2012 584,172
marketing program enrollment
Marketing Program Enrollment
  • 2000-2001 23,978
  • 2001-2002 23,990
  • 2002-2003 25,053
  • 2003-2004 26,246
  • 2004-2005 28,646
  • 2005-2006 30,087
  • 2006-2007 33,164
  • 2007-2008 34,514
  • 2008-2009 34,778
  • 2009-2010 33,989
  • 2010-2011 35,085
  • 2011-2012 35,834
sports marketing the fastest growing course
Sports MarketingThe Fastest Growing Course
  • 2000-2001 2,945
  • 2001-2002 2,812
  • 2002-2003 3,671
  • 2003-2004 4,215
  • 2004-2005 4,751
  • 2005-2006 5,469
  • 2006-2007 6,780
  • 2007-2008 7,433
  • 2008-2009 9,010
  • 2009-2010 9,261
  • 2010-2011 10,150
  • 2011-2012 11,364

Includes Sports and Advanced Sports

fashion marketing 8140 8145
Fashion Marketing (8140/8145)
  • 2000-2001 4,064
  • 2001-2002 3,673
  • 2002-2003 4,050
  • 2003-2004 4,317
  • 2004-2005 4,823
  • 2005-2006 5,410
  • 2006-2007 5,794
  • 2007-2008 6,270
  • 2008-2009 6,418
  • 2009-2010 6,350
  • 2010-2011 6,050
  • 2011-2012 5,798

Includes Fashion and Advanced Fashion

marketing 8120 8130
Marketing (8120/8130)
  • 2000-2001 11,567
  • 2001-2002 11,026
  • 2002-2003 11,069
  • 2003-2004 10,687
  • 2004-2005 10,740
  • 2005-2006 10,734
  • 2006-2007 11,135
  • 2007-2008 11,345
  • 2008-2009 10,878
  • 2009-2010 9,585
  • 2010-2011 9,142
  • 2011-2012 9,447

Includes Marketing and Advanced Marketing

entrepreneurship 9093 9094
Entrepreneurship (9093/9094)
  • 2001-2002 362
  • 2002-2003 253
  • 2003-2004 370
  • 2004-2005 598
  • 2005-2006 659
  • 2006-2007 932
  • 2007-2008 1,039
  • 2008-2009 1,237
  • 2009-2010 1,290
  • 2010-2011 1,545
  • 2011-2012 1,876
too many are unprepared
Too Many Are Unprepared

Employers Rating Graduates “Deficient

High School Graduates

2-Year College Graduates

Source: Are They Really Ready for Work, 2006

college expectations
College Expectations

Percent of high school seniorsplanning to earn a four-year degree

Percent of 25-29 year olds holdinga four-year degree

Source: Monitoring the Future & Decennial Census

virginia college pipeline
Virginia College Pipeline

2-Year College

4-Year College

Source: VDOE & Time is the Enemy

youth work experience
Youth Work Experience

55%

Percent employed

34%

Source: Current Population Survey

low family income less work
Low Family Income—Less Work

Source: Andrew Sum et al, Vanishing Work

marketing cooperative education
Marketing Cooperative Education
  • 2001-2002 8,147
  • 2002-2003 7,770
  • 2003-2004 6,837
  • 2004-2005 7,035
  • 2005-2006 6,634
  • 2006-2007 7,168
  • 2007-2008 6,975
  • 2008-2009 6,385
  • 2009-2010 5,092
  • 2010-2011 4,181
  • 2011-2012 4,864
revised work based learning program
Revised Work-Based Learning Program
  • Cooperative Education will always remain a part of the work-based learning program
  • For other models of the work-based learning programs, new looks are being proposed for mentorship, internship, job shadowing, and service learning in time for the 2013-2014 school year
  • Stay tuned
marketing resources
Marketing Resources

For listserv messages (both current and for 2011-2012), the wage and hour excel spreadsheet and other marketing program resources, go to the VA DECA web site and click on the VDOE Resources tab at http://vadeca.org/VDOE_Resources.html

To subscribe to the listserv

Contact:

Sharon Acuff

[email protected]

804-225-2846

slide51
Have a

FABULOUS

2012-2013 School Year !!

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