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The Fashion Industry. Fashion & Interior Design Mrs. Wagner. The Role of Fashion Designers. Work at different levels Some national & world recognition Others assist high level designers or work with existing designs

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The Fashion Industry


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the fashion industry

The Fashion Industry

Fashion & Interior Design

Mrs. Wagner

the role of fashion designers
The Role of Fashion Designers
  • Work at different levels
  • Some national & world recognition
  • Others assist high level designers or work with existing designs
  • Specialization is common – swimwear, lingerie, bridal gowns, children’s clothing
  • Must be aware of target market
high fashion designers name designers
High Fashion Designers – “Name Designers”
  • Influential in establishing fashionable looks for a season
  • Some own their own firm or financed by partners
  • Others – Ralph Lauren – are publicly owned companies listed on stock exchange
  • The companies of high-fashion designers are called Fashion Houses
  • Some have special style or look – RL – Classic, Hilfiger, Casual, street smart
collections
Collections
  • 2-4 times a year designers turn out a collection – group of clothes designed or produced for a specific season – 50-70 items
  • Different collections for different customers – women, men, etc.
  • May also have different price range – designer, better, moderate
  • Top designers – responsible for most of the company’s creative decisions
slide5
Search for new ideas, design garments, choose fabric & colors & establish an image, set prices, meet with buyers & clients & promote the fashions
  • Approve the licenses of other products that are sold under their name
apparel industry designers
Apparel Industry Designers
  • Most don’t have name recognition
  • Work for garment manufacturers that provide clothing for a brand or store label
  • Do create original designs
stylists
Stylists
  • Adapt designs created by others, often High Fashion Designers
  • By adapting – produce less expensive versions – Knock Offs –
  • Choose less expensive fabric & change some details
  • Must understand

- garment construction

- Manufacturing Process

- Firms production capabilities

- Work closely with buyers of major stores

freelance designers
Freelance Designers
  • Work independently selling original designs or adaptations
  • Self-employed – not involved in manufacturers business decisions
business of designing
Business of Designing
  • Create hundreds of styles – most never make it to store
  • “A Designer is only as good as his last collection” – customer makes the final decision
  • Success once depended on high prices – not inexpensive – just as fashionable – mix & match – exp. With less exp.
the design process
The Design Process
  • Step 1 Idea
  • Art exhibits, theater productions, movies, newspapers, magazines, travel, ethnicity
  • New fabrics, textures, patterns, prints – trims, fasteners
step 2 sketching
Step 2 - Sketching
  • Makes a sketch – very rough with little detail – some drawn on body silhouette – may add color
  • Croquis (Kro-KEY) – preliminary sketch as it is developed it begins to get details – yokes, pockets, collars, etc.
step 3 draping
Step 3 - Draping
  • Some do instead of sketching
  • Draping – arranging fabric into graceful folds & attractive lines. Some use live models
  • See silhouette, proportion, details longer than sketching
step 4 selecting fabric trims
Step 4 – Selecting Fabric & Trims
  • Swatch of fabric & trim is attached to each design sketch
step 5 making sample garments
Step 5 – Making Sample Garments
  • Develop Pattern
  • Sloper – preliminary pattern is made which fits a certain body shape
  • Pattern is made – sewn together – tried out - revised
designer collections
Designer Collections
  • Were specifically made for clients
  • Couture (Koo-TOOR) – french word for dressmaking – designing, making & selling of high fashion clothing
  • Haute Couture (oht koo-TOOR) – High Fashion – most fashionable, expensive & exclusive designer clothing – Cost thousands of dollars
  • Atelier – designers workroom - hand sewing
  • Fabrics – finest available, sometimes one of a kind or created exclusively for the designer – very few people can afford
fashion babies
Fashion Babies
  • 1700’s dolls dressed in detailed copies of Queen Marie Antoinette’s latest clothes
  • Dressmakers in London used dolls to duplicate the style, fabric & construction details
  • Couturier- designers who make custom made clothing – copied the idea & sent dolls to copy – was popular until newspapers & fashion magazines
charles worth 1845
Charles Worth - 1845
  • 1st Designer to present gowns on live models
  • 1st Designer to sell samples to US to be copied
  • 1st to market perfume under his own name
  • Father of Haute Couture
fashion capitals
Fashion Capitals
  • Paris – significant fashion always started in Paris until the end of WWII
  • US started using more American Designers and started having an influence on other countries
fashion shows
Fashion Shows
  • 2 times a year
  • July – Fall/Winter
  • January – Spring/Summer
  • Paris, NY, Milan – High Fashion Designers
  • Collections – London, Tokyo, Montreal
designer ready to wear
Designer Ready to Wear
  • US started
  • Pret-a-Porter – Deluxe ready to wear – French couture house present 2 collections a year
  • More practical – not as expensive – fabrics not as unique – no hand sewing
  • Sold in Major dept. Stores
  • Top designers in NY, Milan, etc. hold showings as well – retailers come
licensing
Licensing
  • Giving legal permission to use your name to promote a product
  • Receive a royalty - % of profits
  • Licensing of moderately priced items has enabled more customers to buy designer products