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Train-the-Trainer and. Seminar Overview. What’s Unique about Seminars?. Self-contained One-shot at audience Beginning, middle, & end in 2 hours Must adapt style Attuned to audience Interactive Upbeat Time conscious Answer their needs. Advantages to Seminars. Quality, proven material

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Train the trainer and l.jpg

Train-the-Trainerand

Seminar Overview


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What’s Unique about Seminars?

  • Self-contained

    • One-shot at audience

      • Beginning, middle, & end in 2 hours

  • Must adapt style

    • Attuned to audience

    • Interactive

    • Upbeat

    • Time conscious

    • Answer their needs


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Advantages to Seminars

  • Quality, proven material

    • Complete and tested

    • Interesting topics

  • Easy to deliver

  • Fun experience

  • Proven to impress potential members

  • Great recruiting tools

  • Great member involvement tools

  • Teasers for further study


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Seminar Structure

  • Designed for 1- ½ hours of presentation

    • Allows time for interaction

  • Structured into topics

    • Transitions between topics

  • Quality companion take-away guide

    • Quick guides with many

    • Books with others


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Selling Seminars

  • Virtually no competition

    • Boaters can not get elsewhere

  • Pricing

    • Do not give them away

      • Perceived value is as you price it

  • Deliver the entire package

    • Seminar without takeaways has reduced value

      • We rely upon ‘goodwill’ created by experience


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Marketing Strategy

  • Consider…

    • Pre-schedule seminars

      • Regular schedule, e.g., monthly

      • Same location(s) or rotate

    • Advertise heavily

    • Get people accustomed to availability


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Preparing for the Seminar

  • Advertising, promotional plan

  • Partnering

    • Try to tap local marine dealers

      • Source attendees

      • Support seminar

      • Provide space or funding

  • The team

    • Proctors to work with attendees

  • Material

    • Seminar kits and recruiting material


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Before the Seminar

  • Localized PowerPoint loop

    • Showcase “fun” activities of squadron

    • Run as people are arriving

  • Welcome newcomers at door

    • Pre-discovery of interests, needs

  • Sign-in attendees

    • Issue materials

    • Collect information for certificates


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Preparation of Instructor

  • Read the Instructor Notes

    • Annotate

  • Read the companion guide or book

    • Also read up on related material

      • Search on internet

      • Other books

    • Make notes

  • Customize the PowerPoint

    • Adapt to expected audience, localize

  • Practice delivery


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Delivery Approach

  • Discovery

    • How many are non-members?

    • What’s their boating experience?

    • What are they looking for?

  • Intro to USPS

    • Brief overview: USPS & Squadron

    • “If you like what you see, take more”

  • Adapt as needed…


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Audience

  • Experience level

  • Do they have one already?

    • Or, are they looking to be informed buyers

  • Are they looking to learn how to use it?

  • What applications are they looking for?

  • The seminars are adaptable to a wide range of audiences


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Delivery

  • Focus on what the audience wants

    • Application of what you are providing

    • Avoid extraneous details

    • Avoid trying to impress with your depth of knowledge (focus on how they can use the material)

  • Customize, personalize with experiences

    • Just keep short, relevant to application

    • Let them share experiences


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During the Seminar

  • Welcome questions and comments

    • Attendees like the sense of sharing experiences, participating

    • You are the team leader, not the teacher

  • Control the flow

    • Keep it moving, look for “nodders”

  • Pause at each change of topic

    • Review what we just covered

    • Check audience for questions before moving on


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Experienced Audience

  • Experienced audiences want information

    • Want background to support experience

    • Open to new ideas that expand knowledge

  • Use the seminar as a forum

    • Let the audience participate

      • Share their experiences and observations

      • Use that to raise questions

      • They will like what they heard, since they said it!


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Newbies”

  • Stick closer to script

    • This is what they get to take home

  • Avoid too much detail

    • Don’t expand beyond surface topics

    • Recommend courses and seminars to fill in

  • Don’t lose them

    • Try to bring them along

    • Spend more time reviewing points

    • Help them prepare to acquire, use what covered


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Mixed Audience

  • Focus on each subgroup

    • Make sure cover the basics

    • Defer detailed discussions to after

    • Set up newbies with proctors afterward

    • Consider splitting the group if you can


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Following the Seminar

  • Follow-up with attendees

    • Invite them to a squadron event

  • Submit information to HQ

    • Workbook

  • Recap with team

    • What worked, what didn’t

    • Adapt for future

    • Send recommendations to committee


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Current Seminars

  • GPS

  • VHF/DSC

  • Charts

  • Weather

  • Anchoring

  • Sail Trim

  • Boat Handling

  • Marine Radar

  • top seller, basic

  • DSC simulator, Rescue 21

  • basic

  • good intro to weather

  • broad audiences, solid info

  • solid sail info

  • basic to intermediate

  • middle to advanced


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Current Seminars

  • Paddle Smart®

  • Trailering

  • Hurricanes

  • Knots

  • Advanced PB Handling

  • Rules of Road

  • Predicted Log

  • Anchoring

  • basic, high risk boating

  • basic to intermediate, book

  • good info, short, low-cost

  • basic to intermediate, hands-on

  • intermediate to advanced, solid background to visualize

  • intermediate to advanced

  • guide, no seminar

  • essential, complete info


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In the Works

  • Marine Compass

  • Partner in Command

  • Heavy Wx Sailing

  • Emergencies

  • Diesel Engine

  • Maint Series

  • Mech Sys Series

  • Chartplotting

  • Nearly ready, basic to advanced

  • Nearly ready, basic for spouse and crew

  • Heavy seas

  • To be completed

  • To be completed

  • To be completed

  • To be completed

  • To be completed


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Now, What Seminars?

What would you like to hear?


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