WHAT IS RETAILING?. MARKETING & ADVERTISING MRS. BELTRA. OBJECTIVES. DEFINE THE TERM RETAILING EXPLAIN THE DIFFERENCE BETWEEN GOODS AND SERVICES IDENTIFY DIFFERENT CHANNELS OF DISTRIBUTION EXPLAIN THE BENEFITS OF RETAILING IDENTIFY SOME OF THE TASKS OF RETAILERS. KEY TERMS.
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MARKETING & ADVERTISING
A service is a tangible item that makes us feel better or enhances our lives in some way.
The retail industry is the second-largest industry in the country.
Consumers can only buy goods from the United States, Mexico, and Canada.
Retailers sell their goods only in physical stores.
A direct channel distribution path leads directly from the manufacturer to the consumer.
a. buying merchandise
b. fulfilling customer needs
c. manufacturing goods
d. setting prices
This retail employment area deals with the day-to-day operations of the retailer:
a. store management
c. loss prevention
d. marketing and advertising
d. direct channel
a. Adds to the local economy
b. provides employment
c. supports local community
d. all of the above
a. manufactured goods
b. producer channel
c. service retailer