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Small Business Field Studies: Practical Client Solutions

Dive into real-world scenarios and work directly with business clients to address strategic planning, human resources, financial, and business level strategy challenges. Gain hands-on experience through proposal letters, progress letters, client presentations, and final reports. Enhance your understanding of entrepreneurial concepts and best practices.

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Small Business Field Studies: Practical Client Solutions

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  1. MQM 326 Small Business Field Studies

  2. Introduction • Mark Hoelscher • Director Institute for Entrepreneurial Studies • Assistant Professor of Entrepreneurship • Elizabeth Binning • Director Small Business Development Center • Autumn Thomson • Assistant Director Institute for Entrepreneurial Studies • SBDC counselor for small business

  3. Structure of Class • Work with Business Clients • Proposal Letter • Progress letter • Monthly Time Logs • Client Presentation • Final Report

  4. Structure of Class • Class Related • Class Participation • Readings and lectures over book, The Advice Business • A midterm exam over above • A final exam over more general entrepreneurship knowledge involving MQM 225, MQM 226 and MQM 326

  5. Available Clients • Client # 1 Strategic Planning (Long Range) • Recent purchase of existing successful business • Small to mid sized • They are looking at where to take the business i.e. • Change the business model?

  6. Available Clients • Client # 2 Human Resources issues • Successful Franchise operation • Particular hiring, firing, and retention issues

  7. Available Clients • Client # 3 Strategic Planning (Shorter Range, Survival) • New retail location, poor choice • Small business • Real dilemma as to what to do

  8. Available Clients • Client #4 Strategic Planning (Shorter Range) • Smaller business but no issues of survivability • All Illinois based products as a theme • Going through an internal configuration

  9. Available Clients • Client # 5 Financial (Cash Flow) • Small, service business • Definite issues of survivability • Major cash flow issues • Financial record keeping issues • However, revenue model looks as if it should work and customers are there

  10. Available Clients • Client # 6 Business Level strategy (Product Positioning) • This client is not small but certainly smaller than midsized. • Issue is all about how to compete with big boys • Low cost vs. differentiation • If differentiation, How?

  11. Available Clients • Client # 7 Human Resources (Employee Satisfaction) • This is a larger company • More of a high tech service business • Client needs help with employee retention and satisfaction

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