Purpose of this workshop

2. Purpose of this workshop

3. Purpose • Quickly and easily build a good quality, responsive list • Understand the components – landing page, autoresponder software, emails, offers • Multiple ways to drive traffic to your landing page • Maximise the income from the list

4. Agenda • Day One • Why, when and how to build a list • How to build a relationship with your list • How to monetise your list • Using webinars to build and monetise your list

5. Agenda • Day Two • Multiple ways to drive traffic to your landing page • Using video marketing to grow your list • Using social media to grow your list

6. Housekeeping Dinner Breaks Release form Nametags Mobile phones Questions and microphones

7. Session 1 Why, when and how to build a list

8. 1. Why build a list?

9. You build a relationship: You become the trusted friend and advisor

10. Value of a list: Size x Relationship

11. What makes a good list? • All interested in a targeted niche • Contacted regularly and recently with free and paid offers • In a useable format • Amount of info on each one • Proven buyers – responsive to paid offers

12. With a great relationship, you are better able to upsell other products

13. Value of a list: $1 per month per name OR 1,000 names in a targeted list = $1m a year

14. Having a list builds an asset Increases the value of your website if you want to sell it

15. 2. When to build a list

16. Not on an ebook website: It will reduce sales by around 75%

17. Build a list of ebook buyers after they have paid in Clickbank

18. Build a free list of people interested in a topic Note: you need to sell more than an ebook to make this worthwhile

19. Build a list of prospects and customers for your offline business

20. 3. How to build a list

21. Option 1: build an email list Traffic Landing page with opt-in for free offer Regular emails

22. Option 2: Build a social media list Facebook friends Twitter followers Youtube viewers

23. Option 3: Buy a list CPA (cost-per-action) networks Buy a website with an existing list (www.flippa.com) Pay per click

24. 4. Structure and platform to build and manage an email list

25. Components Landing page Free gift Autoresponder Series of emails Offers (free and paid)

26. Landing page • Use a Wordpress blog platform • Make the offer obvious - opt-in box easy to see, above the fold, top right • Don’t have other offers on the same page

27. Landing page • Give great info for free • Offer something clients desperately want • Ask for minimum details (email, maybe name) • Avoid double opt-in at this stage

28. Free gift • Newsletter • Extract from your ebook • Free report • Case studies • Access to a members only area

29. Free gift • Mini-course • Run a competition • Invite to a webinar • Ask for feedback or comments • Access to a forum

30. Autoresponder • Software to build and manage your list, eg aweber Functions: • Build multiple lists • Automatically send pre-loaded emails • Send broadcast emails • Ensure spam compliance • Monitor and fine-tune

31. Series of emails See session 2

32. Offers (free and paid) See session 3

33. What did you learn in this session?

35. Session 2 How to build the relationship with your list

36. Build the relationship • Provide lots of good quality free information • Recommend only things that are good quality and great value • Survey your list regularly • Ask others to donate free gifts that you can give your list

37. Free gifts for your list Ask people in your niche to donate: • Workshop tickets • Discount vouchers • Webinar invitations • Reports, audios, videos, books • Free trials • Free samples

38. Build the relationship • Send media mentions, testimonials, case studies of successful clients • Invite them to teleseminars or webinars • Use multiple media (email, hard mail, SMS, text, video, audio, live, pre-recorded, Facebook, Twitter, etc)

39. Characteristics of good email marketing Provide what customers want Use a conversational tone - avoid hype Have a clear call to action, with a link Give twice as much as you ask Have a stock of great freebies to give to customers (low cost / high value)

40. Characteristics of good email marketing Tailor your message to the recipient (segment you list) Write a subject line that makes sure your email gets opened Personalise your subject line and content Always test your emails before sending

41. Characteristics of good email marketing Measure and fine-tune – open rate, click through rate, conversion rate Have one purpose per email Don’t send out canned affiliate emails – write your own Don’t use “spam avoidance” versions of words (eg fr*ee)

42. Characteristics of good email marketing Make your emails look like they are written by a person – not a machine (eg don’t wrap lines too short) Make your emails short and interesting Always have a series of emails (min 3) Use an effective PS (repeat your offer and link)

43. Examples of good subject lines 6 ways to make Twitter work for you I need to talk to you A real estate mistake that cost me $300,000 The most dangerous diet in the world Lawsuit

44. What did you learn in this session?

46. Session 3 How to monetise your list

47. It’s 8 times cheaper to sell to an existing client than to get a new one

48. What to sell to your list Your own downloadable products Use the ascension model: Ebook, audio, video (under $100) Membership site ($49-$99 a month) Home study pack ($500 - $5,000) Coaching ($5,000 - $50,000)

49. What to sell to your list Other people’s products, eg ebooks from Clickbank.com Other people’s webinars, events Note: Use an affiliate link to track sales Shorten or hide affiliate links using tinyURl or Google URL shortener

50. How to sell to your list Email with link to website with an offer Email invitation to a webinar with a pitch Email invitation to an event with a pitch SMS to website with an offer Telemarketer