mcdonaldization n.
Skip this Video
Loading SlideShow in 5 Seconds..
McDonaldization PowerPoint Presentation
Download Presentation

Loading in 2 Seconds...

play fullscreen
1 / 20

McDonaldization - PowerPoint PPT Presentation

  • Uploaded on

McDonaldization. The process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
  • The process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world
    • Seen in education, work, criminal justice, health care, travel and leisure, dieting, family, religion and virtually every other aspect of society

George Ritzer’s Analogy of McDonaldization

  • Efficiency
  • Calculability
  • Predictability
  • Control

George Ritzer’s Analogy of McDonaldization

  • Efficiency: best means to an end, optimum method

George Ritzer’s Analogy of McDonaldization

  • Calculability or Quantifiability

George Ritzer’s Analogy of McDonaldization

  • Predictability through standardization

George Ritzer’s Analogy of McDonaldization

  • Control of humans, both workers and consumers, by use of technology:
    • strict training, narrow tasks, close supervision
    • limited menu of choices, few options, and controlled environment
    • remove or distance humans from the process entirely
advantages of mcdonaldization
Advantages of McDonaldization
  • Wider range of good and services available to more people in more places
  • Able to get what you want instantly and conveniently
  • Goods and services are far more uniform and consistent
  • Far more economical
  • People have less time efficiency helps
advantages of mcdonaldization1
Advantages of McDonaldization
  • McDonaldized systems offer comfort and stability in a rapidly changing world
  • Easy to compare competing products which empowers the consumer
  • Some things benefit from closely regulated and controlled system (like weight loss)
  • People are likely to be treated similarly
  • Innovation diffuses more rapidly
  • Popular things move from culture to culture rapidly
the irrationality of rationality
The Irrationality of Rationality
  • Rational systems are not less expensive (externalities)
  • They force people to do unpaid work
  • They are often inefficient for the consumer/client
  • Dehumanizing
  • Alienating

Max Weber's Model of Bureaucracy

  • How to maximize technical capacity and efficiency
  • 1. Criterion for personnel selection & advancement:
    • technical merit to perform task
    • guards against nepotism and other personal biases

Max Weber's Model of Bureaucracy

  • How to maximize technical capacity and efficiency
  • 2. Specialized division of labor:
    • divide, simplify, standardize task
    • develop narrow, complex expertise

Max Weber's Model of Bureaucracy

  • How to coordinate numerous diverse tasks & people
  • 3. Written rules (formalization)
    • handles expected work
    • generates forms
  • 4. Hierarchy of authority:
    • handles exceptions to rules
    • presumed to be most knowledgeable

How to motivate personnel to pursue organizational goals

  • 5. Impersonality
    • personal likes/dislikes obscure objectivity
    • smooth substitution of personnel

6. Incentive system based on money:

    • generalized, impersonal, expedient
  • 7. Delimited rights and duties:
    • authority vested in "offices," not in persons

How to establish and change goals

  • 8. Separate policy and administration:
  • bureaucrats do not set own goals
  • outsiders make policy (Board of Directors)

Three Critiques of Bureaucracy

  • Structural-functional theory: the dysfunctional side of bureaucracy
  • Bureaucratic features designed for efficiency can be dysfunctional.
    • Efficiency or red tape?
    • Efficient for whom? Customers as unpaid workers.
    • Goal displacement
    • Predictability and standardization can be dehumanizing
    • Impersonality masked by "false fraternization":
      • Increasing homogenization, stifling creativity, imagination, individuality

Conflict theory: deskilling the workforce

    • Babbage principle: divide complex skills into simpler routinized tasks
    • Hire cheaper, unskilled labor, increases capitalist profits
    • increases management's control over the production process
    • Three components to deskilling:
      • 1. Dissociation of labor process from skills of worker
      • 2. Separation of conception from execution
      • 3. Management's monopoly over knowledge of labor process
    • Workers lose control over production, and over own labor
    • Linked to McDonaldization: introducing non-human forms of control


    • Three uncertainties in evaluating extent of deskilling:
      • Does capitalist's pursuit of profit necessarily lead to deskilling?
      • Does deskilling occur across all jobs, occupations, and industries?
      • Can deskilling create new, highly skilled intellectual jobs?
    • Issue turns on the concept of "skill":
      • Much formal education taken for granted in today's workplace
      • Average skill levels have improved

Symbolic interaction: increasing organizational surveillance

    • Physical setting of bureaucracy helps define organizational situations
    • Hierarchical and physical position can coincide: the "top floor,""upstairs"
    • impact of visibility
    • Indirect forms of control, supervision and surveillance; invisibility, inability to verify, automation
    • Files, records, case histories, work evaluations
    • supplemented by electronic surveillance--"dataveillance“
      • Information is consolidated and integrated
      • Shift in use of personal data: From suspicion leading to an investigation, to routine investigation leading to suspicion

Is Bureaucracy Outmoded?

  • "Reinventing Government"
    • reforming the Federal Civil Service system created 100 years ago
    • designed to curb abuse through rules, limitations on authority
    • assumed most workers are clerks with limited education?
    • causes system to choke on rules and procedures
    • allows bureaucrats to abuse authority, possess "secret" knowledge