Occams Business Research & Consulting Global Gaming Market Forecast 2014-2020
Table of contents • Introduction • Global Gaming Market Segmentation • By Platforms • By Demography • Healthcare IT as a Service and its Benefits • Market Determinants • Drivers of Gaming Market • Restraints of Gaming Market • Challenges of Gaming Market • Opportunities of Gaming Market • Market share Analysis • Key Strategies of Market Leaders • Geography Analysis • Market Estimation
INTRODUCTION The online gaming industry is moving ahead rapidly with constant innovations. Multi-players, role-playing games, and different genres of games are in great demand. According to estimates, almost 60% of the population in the US has access to games and nearly 50% households own at least one gaming console. While US and Europe are currently the largest markets, Asia Pacific is the fastest growing market led by China, Japan, and India and will dominate the global gaming market during the forecasted period.
Global Gaming Market Segmentation Gaming Market Exhaustive segmentation & estimations. ByGeographyNorth America -USA -Canada Europe -UK -Spain -Germany -Italy -France ByDemography -Age -Gender By Platforms-PC Games-Console Games- Smart phone Games-Web Games-Tablet Games APAC -China -Japan -India -Thailand Source: OBRC Analysis
Global Gaming Market Segmentation By Platform Gaming Market Insights and Growth Trends Source: OBRC Analysis
The growing development of casual games and development in portable platforms , number of casual gamers such as female, kids and older players has increased. Candy Crush Saga Call of Duty Angry Birds The Drowning • Hard core interest and pay a good amount of time • High level involvement, often play till they finish the game. • Most players are males between age group 12-25 years • Often go for latest versions hence spend more. • Limited Time & Interest • Less involvement in games & prefer ease of play • Variable gamer demography • More likely to opt for freemium games Temple Run Need for Speed : Most Wanted Injustice: Gods among Us Cash of Clans Hard Core Gamers v/s Casual Gamers Dead Space Subway Surfer Source: OBRC Analysis
Social Media Boosting Growth of Web Games OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. 7 Source: OBRC Analysis
Popularity of Game Genres in 2013 OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. Source: OBRC Analysis
Global Gaming Market Share Penetration by Gender in % (2011-2013) Male Female OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. Source: OBRC Analysis
Percentage of Paying Gamers Vs Total Mobile Gamers (%) on various platforms in 2013 OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. Source: OBRC Analysis
Global Gaming Market Share Penetration by OS Platform in % (2013-2020) Source: OBRC Analysis
Market Drivers • Freemium Models to cater wider range of audience • Rising internet penetration driving online gaming market • Expanding customer base
Distribution of heath games by platforms in 2013 Source: OBRC Analysis
Gamers preference for game selection by Gender OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. Source: OBRC Analysis
Market Restraints • Violent Gaming features - As the level of violence in video games has increased, so has the concern for the effects on those who play. According to psychologists, with increasing violence in games, the players are also becoming more violent. • Health Concerns - Prolonged immobility associated with gaming may be an important factor associated with gaming health issues • Social Consequences - The lack of social interactions that results from excessive gaming can have long-term consequences on the social life of the players • Threat of Piracy - Software piracy is a critical issue in the video game industry. Most video game data can be taken from the original medium and distributed for free. OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD.
Challenges in Gaming Market • Easy entree fuelling competition in the industry - The online gaming and new business model has made it easier to create a start up, resulting in many small successful companies. Companies are facing stiff and unexpected competition from emerging developers. • Core gamers criticizing Freemium model - Although freemium games have brought a competitive advantage to the gaming industry by widening the customer segment, the business model has been criticized by the core gamer segment. OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD.
Global Gaming Market Share Analysis OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. Source: OBRC Analysis
Key Market Strategies Microsoft has slashed prices of its popular gaming console ‘Xbox’ by 19 % to as the tech giant looks to expand its footprint in India’s gaming market. Ubisoft acquired Future Games of London that exclusively develops free to play games for mobiles and tablets thus increasing its market share in mobile and tablets gaming. Zynga Announces the Launch of the New Zynga Poker OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. 18 Source: OBRC Analysis
German Gaming Market by Screen in $millions in 2013 Geography Analysis OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. Source: OBRC Analysis
Market Estimation – Sample Tables Table: Global Gaming Market Segmentation ByGamer’s Age in $ Billion(2013-2020) • Table:: Gaming Geography Market by age group in $billion (2013-2020) Source: OBRC Analysis
Market Estimation contd… • Table: Global Gaming Device Market by Age Group (Under-18 years) in $billion (2013-2020) For More Information Please Click Global Gaming Market Software, Hardware, Smart Phones, Computers, Animation)-Analysis, competitive landscape, Strategy, Overview, Size, regional analysis, Share, Global Trends, Opportunities, Segmentation and Forecast 2014-2020 Source: OBRC Analysis
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