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7 Costly SEO Mistakes Your Business Can’t Afford

A successful SEO campaign is not just about keywords and rankingsu2014itu2019s about avoiding critical missteps. The team at Object Ad Solutions emphasises the importance of technical health, localisation, content quality, and strategic analysis.

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7 Costly SEO Mistakes Your Business Can’t Afford

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  1. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 7 Costly SEO Mistakes Your Business Can’t Afford Presented by

  2. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 Search Engine Optimisation (SEO) is a long-term investment when done right, it delivers sustainable traffic, leads, and conversions. However, many businesses unknowingly make avoidable mistakes that cost them rankings, time, and money. This presentation outlines seven critical errors highlighted by Object Ad Solutions and how avoiding them can sharpen your SEO strategy.

  3. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 IGNORING USER INTENT • Targeting the wrong search intent leads to poor engagement • Understand whether users want info, solutions, or to buy • Align keyword targeting with real user goals

  4. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 OVERUSING KEYWORDS (KEYWORD STUFFING) • Overusing target keywords can trigger penalties • Content becomes unreadable and untrustworthy • Prioritise natural, valuable content over repetition

  5. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 WEAK TECHNICAL SEO • Issues like broken links, slow loading and mobile errors hurt rankings • Ensure fast site speed and responsive design • Fix crawl errors and submit sitemaps regularly

  6. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 SKIPPING ON-PAGE OPTIMISATION • Meta titles, descriptions, and headers matter • Missing alt tags and schema hurt visibility • Every page should be properly structured and keyword-relevant

  7. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 POOR CONTENT STRATEGY • Thin, outdated, or low-value content won't rank • Invest in fresh, helpful, and well-written material • Quality always beats quantity

  8. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 IGNORING LOCAL SEO • Essential for UK-based businesses • Optimise Google Business Profile • Get listed in local directories and encourage reviews

  9. hello@objectadsolutions.co.uk www.objectadsolutions.co.uk 01273 283829 A successful SEO campaign is not just about keywords and rankings—it’s about avoiding critical missteps. The team at Object Ad Solutions emphasises the importance of technical health, localisation, content quality, and strategic analysis. By eliminating these seven costly mistakes, businesses can pave the way for scalable, sustainable digital growth. Partnering with SEO professionals ensures your strategy remains robust, results-driven, and Google-compliant.

  10. Email: hello@objectadsolutions.co.uk Call us: 01273 283829 Get in touch Object Ad Solutions Limited 32 Lansdowne Place, Hove, BN3 1HH Visit our Website: www.objectadsolutions.co.uk

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