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This Is How You Should Use Statistics In Your Content

If you want your readers to focus on something important, use statistics. When you write about content marketing, the one thing that most of you focus on is the importance of search engine optimization or SEO. If you want your readers to remember specific points or you want them to take some actions after reading the content, use statistics into the content. If you have to drive customers to your home page, use some big numbers initially. This impresses the customers and increases the credibility of your content.

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This Is How You Should Use Statistics In Your Content

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  1. This Is How You Should Use Statistics In Your Content Many of you consider that adding statistics into the content can appear dull. And boring content is barely read by visitors. This is true. However, the reliable PPC service providerin India believes that statistics have the power to impart a compelling and engaging copy. When statistics are used in the right method, they can deliver a better story than words. How to use statistics the right way in the content? Given below are some strategies that, if you follow, can help you deliver the best results and enhance your company’s credibility. 1.Make the content more compelling The most important reason behind using statistics in your content is to make it more compelling. When you have compelling content, your readers are sure to be engaged and stick to you. Let us consider an example here. Suppose you are talking about turtles. Given below are two sentences. Read them and see which one is more compelling: a.Several sea turtles are on the verge of getting extinct. b.Out of seven sea turtles, six of them are threatened with extinction.

  2. If you read the two sentences carefully, you will find the second sentence more engaging than the first one. This is because of the numbers attached to the second sentence. Also, you have to ensure that the statistics are used strategically in the content. 2.Drive important points If you want your readers to focus on something important, use statistics. When you write about content marketing, the one thing that most of you focus on is the importance of search engine optimization or SEO. If you want your readers to remember specific points or you want them to take some actions after reading the content, use statistics into the content. If you have to drive customers to your home page, use some big numbers initially. This impresses the customers and increases the credibility of your content. 3.Check your sources The internet is a free space to be used by everyone. However, when using statistics in the write-up or content, you have to ensure that it is taken from an authentic source. Being a content writer, it will not be difficult for you to spot the genuineness of the statistics that you have found. Writing wrong statistics not only makes your content appear fake but also makes you lag in Google’s algorithm. 4.Give the right context Another essential consideration while working with statistics is using them at the right location with the proper context. Not using the statistics with the right context can reduce the authenticity of the content. So, when you are using statistics in content marketing, do not change the context in any way. Even if the storyline demands minor alteration, do not think of changing the statistics. 5.Always include your source Although this is a bit obvious rule, adding the source of the statistics will help make the content trustworthy. It is better not to include statistics on the content than without the source. When you add the source of the statistics, it means credibility to the source. You have to ensure that your readers know where the statistics are coming from.

  3. 6.Use visual statistics When you add only text in content, know that only 20% of the people will show interest in it. On the other hand, 94% of the customers or readers will show interest in the content filled with both text and visuals. Therefore, make sure that the content has a balanced form of both the text and visuals. Here, statistics can be added by stuffing in visual charts, graphs, etc. This will create a compelling message and retain it in the minds of the readers. 7.Use your own data It may so happen that your company has done some research and has found some numbers. Then, when writing and uploading content from your site, make sure to add the numbers wherever required. This will help you enhance the standard of the content and increase the credibility of your brand. Conclusion If you have experienced content writers to write compelling copies on behalf of your brand, ask them to include statistics in the content. Ensure to use the statistics in the right place without changing its context. Referenced By: https://doc.clickup.com/d/h/13kf1g-24/eee084702e90895

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