Elements that you must not overlook to create landing pages

1. Elements that you Must not Overlook to Create Landing Pages Which page draws the focus of visitors when they land on your website? It is the landing page, which plays an important role in conversion. You can convert a landing page into a tool to collect contact details from visitors. Thus, the best landing page must not cause distractions to your visitors. However, how do you create the most effective landing page for your site? A reliable web design company Delhi India always integrates the most important elements into the landing page. Check out these elements to create a unique landing page that works for your business. Logo and branding consistency It is essential to maintain consistency in the design of your landing page and other webpages of your site. You do not need to make a complicated design for your landing page. Maintain minimalism in the design and add a logo to your landing page. A logo placed on the landing page reveals your identity. Clear, attractive headlines- An easily understandable headline is highly important for a landing page design. The headline has to describe what your company offers. However, the copy must correspond to the content you have sent to your email recipients. Your visitors focus on the headlines after reaching the landing page. That is why a catchy headline should be a part of a successful landing page design. The headline will convince visitors to stay on the page for a longer period.

2. Video, images, and other enticing visuals- Images are the best tools to increase the engagement rate. The presence of icons and images makes the page more interactive. With images, you can give directions to your visitors to reach the CTA button. Marketers and web designers have found that the best visuals increase the conversion rate by 80%. However, it is important to place videos strategically on the landing page. A short video will give you the best result. As visitors like to watch videos, they will stay on your page for a longer period. It will send a positive signal to the search engine, and your website will have a higher rank, A simple copy for your landing page- A short and precise landing page copy must be relevant to your CTA. The concise copy needs to illustrate the values that you offer to your customers. Bold the words, use bullet points, and do other formatting that makes the copy attractive. Your goal has to be to reveal the benefits obtained from your products and services. It is better to customize the copy to avoid a generic look. A unique and innovative CTA- An effective CTA button on the landing page can grab one’s attention. Professional designers can make the CTA more attractive by applying contrasting colors. However, it must not distract the attention of visitors. For instance, when your visitors need to redeem an offer, you can create a big CTA button. But, the presence of multiple CTAs will cause a negative effect. You may choose one CTA button for every landing page. Multiple CTAs also result in confusions in your website visitors. Hire a certified web designer to create the best CTA and decide on the number of CTA buttons. A digital form to capture leads- Do not make the form complicated. When you ask for several details, it will make visitors feel intimidated. You may create the form to get the basic details, like name, contact number, and email address. To learn more about your leads, you can choose the progressive profiling strategy. Every time they use the form, you may ask some additional queries. Look for web design services India to create the digital form. Qualified designers know the right way of designing the best contact form. Trust signals- One of the major elements for your landing page is the trust factor. Customer reviews, trust badges, testimonials, and other statistical data must constitute a part of your landing page. The first-time visitors will gain trust in your business. For instance, you may let your visitors know the number of subscribers, likes, and shares on the landing page. It is also better to include some social

3. media buttons on the page. The potential customers will feel that they have reached the trusted platform. You can increase the chance of winning a deal with these trust indicators. You have already checked out the elements important for your landing page. But, most significantly, your landing page must be mobile-friendly. Modern consumers like to browse websites using their mobiles. You may hire web designers to create a responsive landing page. They also test the performance of your landing page. A/B testing helps in checking the page performance. The use of visuals must not affect the page loading speed. The testing process will help in identifying this issue. Your visitors can smoothly navigate through your site. Referenced By: https://obiyaninfotechpvtltd.edublogs.org/2021/05/28/elements-that-you-must- not-overlook-to-create-landing-pages/