Biggest SEO mistakes that you should avoid

1. Biggest SEO mistakes that you should avoid The fight to hold a good position in the organic SERP result is never-ending. Professional webmasters continuously struggle to prevent technical problems and learn about the latest updates. But, have you tried to manage website SEO on your own? A few mistakes can lower the rank of your site. So, it is better to engage professionals to get the best SEO services. Overlooking the server issues and HTTP status- Technical SEO professionals give high importance to the HTTP status. Error 404 and other status codes indicate how the server responds to the search engine’s request. When the interactions between the server and the client have interruptions, your website users will lose trust. Thus, server issues can result in the loss of traffic due to inaccessible content. Your rankings will also get lowered, and you cannot find the desired result from your SEO effort. HTTP problems will cause several other issues- ● Page crawling problems ● 4xx codes indicating the broken and unreachable ● Broken links- Search engines will receive negative signals. ● Damaged internal images. The choice of wrong keywords for ranking- It is important to pick the most appropriate keywords to rank your site on Google. One of the major mistakes is that website owners choose generic keywords for their pages. For instance, you have a small car rental business, and you like to promote it online. However, the keyword ‘rental car’ will not be effective, as it lets you compete with several other car rental agencies in this world. That is why you have to be particular while mentioning the keyword. Select long-tail keywords and add the name of a location. It will increase the chance of getting a better rank. Your website will receive more traffic for these keywords.

2. But, it is not good to use several keywords on a single webpage. Every webpage is a pillar for your site. You need to use sub-keywords with the main keyword. Focus on the primary keyword for a particular page. This approach will surely please Google. Mistakes in creating meta tags for your site- Duplicate meta descriptions and titles prevent search engines from identifying the relevance of your web pages. Ultimately, you will find reduced rankings of your site. Another mistake is that H1 tags are missing on your web pages. The presence of these tags enables search engines to identify the topic of the content. Moreover, your web pages should have relevant meta descriptions that encourage Google users to click on the URL. ALT attributes are also essential for visually impaired persons because they describe images on your website. Absence of good content- A website with quality content has a chance of achieving a high rank. Without a high focus on the content, you will not receive the best SEO results. The minimum length of the content should be 300 words. However, the pages with longer content can achieve a higher rank. Mistakes in using the right on-page SEO elements- Although your website receives several visitors, you have to retain them for a longer period. You must not let your visitors bounce back to Google after browsing your pages for a few seconds. So, encourage your visitors to click on the CTA button on your site. However, do not try to incorporate several CTA buttons on a single page. One call-to-action will be effective for you. Moreover, you can keep your readers engaged by inserting different internal links to your pages. Internal linking is a part of the SEO campaign. Google will learn how every page is connected to each other. Readers can also easily reach the right page and find more information. No focus on the page loading time-

3. Slow load time can cause a big problem for your SEO campaign. However, it is easy to solve this issue by engaging some web designers and SEO professionals. In most cases, the presence of large images affects the website’s efficiency level. The image size needs to be reduced using special software. It will also result in a reduced page load time. Branded SEO ignored- SEO is not merely about ranking higher on the search result. It is also about developing a trusted brand. Google always looks for genuine and legitimate sites. Thus, you must ensure that your website appears in brand-related searches. No value to the mobile traffic- Creating a mobile-friendly website is a part of the SEO strategy. Thus, you should check the mobile-friendliness of your site. Over 50% of traffic is from mobile devices. Therefore, Google will reward those sites which work smoothly on both desktop and mobile platforms. Moreover, you have to check that mobile users will not find a problem in loading your pages. So, you must keep away from these mistakes and increase your website’s organic ranking. Hire a team of SEO specialists to make your campaign successful. Referenced By: https://www.posteezy.com/biggest-seo-mistakes-you-should- avoid