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Innovation in Breastcare

Innovation in Breastcare. 2006 Trulife acquired ‘Barrmed’ the Irish distributor for Breastforms and Post Mastectomy bras. Trulife’s Mission In Breastcare.

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Innovation in Breastcare

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  1. Innovation in Breastcare

  2. 2006Trulife acquired ‘Barrmed’ the Irish distributor for • Breastforms and Post Mastectomy bras.

  3. Trulife’s Mission In Breastcare • To design the most natural breast forms, bras and accessories in a wide selection of styles and sizes to restore comfort and confidence after breast surgery

  4. Breastcare Global Market Position • Trulife has their own subsidiary companies in Ireland, UK, USA and Canada • Trulife sells into more than 60 markets worldwide via distributors • Very strong presence in USA, Europe and parts of Asia • 2007 Target Middle East Region

  5. Market Overview contd • Silicone breast forms are reimbursed through national health insurance in most countries • Typically the end user does not pay for the product – funded by the government • Fitter is key influencer / decision maker on what brand / product end user wears

  6. Naturalwear – Who do we sell to ? • Health / Home Care / Medical Device Distributors ↓ • Our Distributors sell our breast forms to medical supply shops / orthotic & prosthetic clinics / Lingerie stores / Health clinics/ Hospital breast care departments

  7. Naturalwear – Key Customers

  8. Naturalwear – Product Overview • Trulife has a very wide selection of Silicone and Non- Silicone breast forms to meet all customer and market needs • Our products are used by women who have undergone surgery for breast cancer treatment worldwide • Accessory products made by Trulife include Post-mastectomy bras, post-operative breast forms, leisure forms and swim forms

  9. How It All Started… Trulife developed the first commercial breast form in 1959 Model 212: Liquid Breast Form by Trulife

  10. Breast Forms in 2007… • Post-Operative Forms • Traditional Forms • Solight Forms • Lightweight Forms – Harmony and Harmony Silk • Attachable Forms • Leisure Forms • Trulife currently offers a total of 26 different breast forms… with more on the way!

  11. Evolution of Naturalwear Breast forms Traditional Forms Lightweight forms (25% lighter than traditional Silicone) Harmony Silk Lightweight Harmony Lightweight (30% lighter than traditional Silicone) Trulife Liquid 212

  12. Traditional Forms • Traditional Silicone gives a natural shape with life-like softness and movement. E Supreme A Supreme Symphony /Es

  13. Solight • First lightweight silicone breast form – introduced by Trulife in 1999 Serene Light Solight Supreme Light

  14. Harmony • Innovative new lightweight silicone – softer than ever before! Designed to imitate mature breast tissue. Harmony Connect Harmony Triangle Harmony Triangle Plus Harmony Profile

  15. Harmony Silk • Defines what a Breast form should be … soft and natural. Very natural drape.

  16. The Harmony Silk Range 471 Harmony Silk Triangle Size 1-14 472 Harmony Silk Plus Triangle Size 1-14 473 Harmony Silk Teardrop Size 1-14 474 Harmony Silk Profile Size 1 - 14 475 Harmony Silk A Supreme Size 1-14 L&R 476 Harmony Silk Connect Size 1-10 477 Harmony Silk Flex Size 1-12 478 Harmony Silk XTend Size 1-14 L&R

  17. Shapes & Styles The correct breast form is a function of a woman’s shape, her surgery, and any other special need

  18. Symmetric Triangle Shape Size 1–17 Harmony Silk Triangle 471 • Most popular shape in the world • Smooth, concave back will accommodate excess tissue on chest wall. • Triangle shape is symmetrical and versatile. • Fits shallow to average profile. • Good all round shape • Suits newer surgery and a good cross section of ages • Sits very well in all bras • More tapered than the traditional and Solight silicones

  19. Symmetric Triangle shape with malleable back Size range 1 - 14 Harmony Silk Plus Triangle 472 • Excellent for bigger chested women • Provides more projection and a safe balance • Moulded to the patients requirements • Match the product to match the patient • Suitable for any age group • A more personalised fit • No gap, meaning less chance of perspiration

  20. Symmetrical Teardrop Size range 1 - 14 Harmony Silk Teardrop 473 • Smooth, concave back will accommodate excess tissue on chest wall • Teardrop shape is symmetrical and versatile • Fits shallow to average profile • Works best with simple or modified radical and radical surgeries • Particularly suitable for older women • Suitable for a saggy breast • Versatile extension to fill and blend underarm or upper chest where needed • Relaxed drape and softness acts just like a natural breast

  21. Harmony Silk Profile 474 • Profile is shaped to create an even spread to give natural look in bra. • Flat back fits against the chest wall to even out any irregularities and help restore natural contours. • Anatomical shape fits snugly again the natural curve of the chest wall. • Flat bottom provides a more natural look. • Slightly tapered top allows the breast form to fit into most bras. • Wide shape creates a more even natural spread. Harmony Profile is narrow enough to be worn bilaterally, but wide enough to smooth out slight irregularities and loss of tissue. Fits a wide variety of surgeries. Modified Triangle Size range 1 to 14

  22. Asymmetrical Size range 1 – 14 L & R Harmony Silk A Supreme 475 • Smooth, concave back will accommodate excess tissue on chest wall. • Asymmetrical shape and extension fill in where tissue is missing. • Good for radical surgery in the axilla area • The shape is nice and rounded and suitable for younger patients • Suitable for Bi lateral patients • The asymmetrical gives the patient the choice of left and right

  23. Harmony Connect 476 Adhesive Triangle Size range 1 to 10 • Part of Harmony Family, uses lightweight Harmony gel which gives a natural look and feel. • Adhesive is regenerated after washing with a mild non fragranced soap. • No special creams, lotions or cleansers are required. • Adhesive can last up to two years if proper care is taken. • Breast form has a 2 year warranty – not the adhesive.

  24. Adhesive Properties – Harmony Silk Connect • Silicone based gel • Soft and comfortable to wear • Low trauma on removal • Conformability follows body contours, maximising patient comfort • Passed irritation/sensitization/toxicology tests • Used in the market place as for approx. 5 years (different product)

  25. Heart shaped symmetric Size range 1 to 14 Harmony Silk Flex 477 • Flex is shaped to create a fuller shape and give more projection in bra. • Versatile, can be worn in different ways depending • Very easy to fit • Fuller product than other products in Harmony range • Very good on younger women • Good for wearing under tight fitting tops as product fits snugly in bra • Flat back fits perfectly against the chest wall evening out any irregularities and helping to restore natural contours.Flatter base gives a more natural look • Very good with most bras, really suits under wire.

  26. Asymmetric Harmony Size range 1 to 14 L &R Harmony XTend 478 • Xtend has a even distribution of material thus giving a even spread /natural look in bra • Anatomical shape fits snugly against natural shape of the chest wall • Flat back is comfortable against chest • Flatter base gives a more natural look and can help prevent product creasing/folding at base

  27. Asymmetric Shape Size 1 – 14 L & R Harmony Silk Radiance 479 • Smooth and soft edges ensure a good fit • Product will fit without tucking under • Anatomically shaped for a good fit • Very natural drape/shape • Slight tail gives good coverage for missing tissue under arm • Rounded natural shape

  28. Naturalwear Trulife introduces 2 to 4 new breast forms every year • Total of 26 silicone styles / 4 non silicones • HARMONY RANGE LAUNCHED IN 2003 • MOST SUCCESSFUL RANGE EVER FOR Trulife • MARCH 2006 – HARMONY SILK LAUNCH – TOTAL OF 9 SHAPES

  29. Naturalwear Breast Forms • Traditional Forms • Lightweight forms • Harmony Lightweight • HARMONY SILK LIGHTWEIGHT

  30. SPLIT OF PRODUCTS WORLDWIDE - 2006

  31. FEATURES & BENEFITS OF HARMONY SILK RANGE NEW FILM • New luxury feel skin / film • Matte in appearance • Soft to touch NEW COLOUR • Realistic skin tone • Warm natural colour NEW PACKAGING 8 DIFFERENT SHAPES

  32. Commitment to Quality

  33. Focus on Quality • An integral part of our product development and production processes is the quality assurance system operated by Trulife. This system is designed to meet the rigorous standards of the CE mark, ISO 9001 and EN46001. Trulife has held ISO registration since 1992, the first manufacturer of breast prostheses to achieve this internationally recognised quality standard. ISO 9001 includes the design process to ensure quality guidelines are in place for every stage of product development. • EN46001 was awarded in 1995 and permits Trulife to apply the CE mark to all Trulife products. These quality standards ensure that Trulife meets the requirements of our customers in every aspect of our service and motivate us to achieve ever-higher standards of quality and reliability.

  34. Naturalwear Bras • Security • Support • Style • Comfort • Coverage • Durability

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