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About me. Repeat media innovator, entrepreneur since 1980s Specialized in developing consumer engagement, advertising and monetization models and tools . Sam Makhlouf CEO, Founder sam@dooreme.com. B 2 B 2 C startup solving media’s bigger problem now

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Presentation Transcript
slide1

About me

  • Repeat media innovator, entrepreneur since 1980s
  • Specialized in developing consumer engagement, advertising and monetization models and tools

Sam Makhlouf

CEO, Founder

sam@dooreme.com

  • B2B2C startup solving media’s bigger problem now
  • Innovative iTV user attraction, ad engagement tool
  • Boosts provider’s revenue and advertisers’ ROI
  • Currently in stealth mode, launching early 2015

WEB POWER - TV STYLE

  • If I can help you
slide2

title

Think like an entrepreneur

It’s the frontend, stupid!

slide3

Media markets are shifting faster

The Internet has rewritten the rules for books, music, travel ….

Which industries are next?

  • New media landscape in 5 years
  • Fasten seat belts, new technologies &business models soon, faster market shifts everywhere
  • Innovators (big & small) have eyes on your business, but that could be good for you too

Yours!

The Internet has rewritten the rules for books, music and travel.

Which industries are next?

Take this shift seriously

, seriously

slide4

1990

1991

Media Convergence

1992

1993

1994

1995

Starting point

2014 we arrived at the ...

1996

1997

1998

  • 49% of US homes have at least 1 smart TV
  • Over 68% of US homes have OTT devices
  • BIG RACE towards convergence of content and devices, market dominance

1999

2000

2001

2002

2003

2004

2005

2006

2007

This was the big topic in

2008

What drives it?

What shapes it?

What wins it?

2009

2010

2011

2012

2013

  • MediaPost, May 2014

2014

slide5

Get ready, It’s a whole new world

  • Technology drives market fragmentation
  • Consumer is the new “demanding” king
  • Stronger competition for consumer’s attention
  • Greater depending on advertising, ecommerce

Wider, flatter market!

Get ready, It’s a whole new world

slide6

Now your world is flat

Big media can spend billions,

but can it compete with $35?

See the point?

Huge markets, enough room for everyone … to compete

slide7

future impact of “service cutting” is real

  • ON DEMAND

New Media

User Generated

Free Media

iTV

Sales

OTT Solutions

Web Content

Mobile Devices

?

More

Ads

Higher Bills

Carrier

Growing list of catalysts for consumers’ shifting

Big Uncorded market

Higher Web ad CPMs

Advertisers Shift to iTV

NEVER

NEVER

NEVER

NEVER

NEVER

NEVER

NEVER

NEVER

NEVER

NEVER

NEVER

NEVER

I CAN

I CAN

I CAN

I CAN

NEVER

WILL REACT. But how well?

NEVER

$

$

$

$

$

$

$

$

$

$

$

$

UNWILLING TO PAY HIGHER BILLS,

HATES INTRUSIVE ADS

Cable Channels

slide8

Global ott revenue trend

$ Billion

30

20

10

0

2011 2012 2013 2014 2015 2016 2017

Transactions Subscriptions Advertising

CAGR = Compounded Annual Growth Rate, 2013

slide9

Online will Surpass Broadcast by 2020

By 2020, more people will be watching on-demand Web video than broadcast TV

SocialTimes.com - http://socialtimes.com/online-video-to-surpass-us-broadcast-tv-by-end-of-decade_b13470

slide10

iTV - Big business Opportunities

Connected Big screen IS BIG TARGET

  • TV will continue to dominate media
  • Will manage most consumers’ media time
  • Will continue to capture most ad spending
  • More consumer opportunities than the Internet and mobile

Source: NYT

slide11

Big opportunities in iTV Advertising

Advertising is growing and shifting

  • TV advertising needs solutions
  • Better iTV ad solutions will drive advertisers shift back to TV
  • iTV ad solution drive higher revenue, supplement lower subscriber bills
slide12

you could win too!

  • Embrace change and leapfrog competition with:
  • Vision – understand new demand
  • Innovation - simplicity
  • Business models – new
  • Advertising – value solutions

innovator

slide13

My Future expectations

Start thinking about this

99.5% of all paid for TV content is not seen by me

  • I want credit!
slide14

In conclusion

  • New media offers larger business opportunities
  • Iptv and on-demand content are the future of media
  • Any screen is a tv screen
  • TV channels do not matter anymore, TV content does
  • on demand more is profitable if you understand new advertising game
slide15

finally

Think like an entrepreneur …

Or partner with one!

Always remember

“Simplicity is the ultimate sophistication”

Leonardo Da Vinci

slide16

Thank you

Sam Makhlouf

CEO, Founder

sam@dooreme.com

WEB POWER - TV STYLE