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Take out your 3-ring binder Make a new tab “Argument”. Everything’s An Argument. Why are we learning about this?. To be PREPARED FOR THE WORLD To know what the argument is To know the effectiveness of the argument To know where to find out more on the argument

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Take out your 3 ring binder make a new tab argument



Why are we learning about this
Why are we learning about this?

To be PREPARED FOR THE WORLD

  • To know what the argument is

  • To know the effectiveness of the argument

  • To know where to find out more on the argument

  • Oh….and to be prepared for EVERY subject in college

  • AND….to be perceived as an intelligent person …

    Ask Ashton Kutcherhow embarrassing it is when you’re not…

    How does he go from 8 million followers on twitter to zero in less than one minute?????


What are we going to learn
What are we going to learn?

  • Rhetorical Analysis

  • Research

    • Finding academic sources

    • Evaluating Sources

    • Reading, Note taking & Synthesizing information from the sources

    • MLA format or documenting source

  • Critical Response


What is rhetorical analysis
What is Rhetorical Analysis?

A close reading of a text to find out how it persuades and if it works

To analyze rhetoric

What is rhetoric?…communication of ideas


Take a look
Take a look---

  • THE BIG PICTURE OF ARGUMENT


What is ethos
What is Ethos?

  • The character, reputation or image of the author


How is ethos created by an author
How is ETHOS created by an author?

  • author creates an identity and shares all or part of their identity with their intended audience

  • They create their identity through CAM

    • Credibility

    • Authority

    • Motive


C am credibility
CAMCredibility

  • Trustworthy

  • Respect for audience and it’s values

  • Likeability

  • Familiarity with subject

  • Reasonable, good judgment

  • Open-minded


C a m authority
CAMAuthority

  • Expertise: What does he/she know about the subject?

  • Experience

  • Personal background


Ca m motive s
CAMMotive(s)

  • Whose interests are they serving?

  • How will they profit (not just monetarily)?


What techniques can be used to create ethos
What techniques can be used to create ETHOS?

  • Diction

  • Images

  • Values

  • Evidence

  • Humor

  • THE LIST GOES ON


Take out your 3 ring binder make a new tab argument

EXAMPLES:

  • Ms. Stevens teaching College Prep Writing

  • Mr. Mullen coaching football

  • Jesse Jackson representing people of color


Let s analyze ethos credibility authority motive
Let’s Analyze ETHOSCredibility---Authority---Motive

  • VW

  • Victoria Secret

  • John Kerry

  • Herman Cain

  • On Being a Cripple, by Nancy Mairs


Ethos homework due tonight by 11 59 to turnitin com
ETHOS HomeworkDUE TONIGHT by 11:59 to turnitin.com

Find a text and analyze ETHOS:

  • Find a text that has effective ETHOS

  • Write a simple rhetorical analysis on the ethos of the text using CAM

  • One page minimum, 12 pt font, double-spaced

  • Submit to turnitin.com by 11:59 tonight (In a WORD document copy and paste the text you’re analyzing or the link and follow with your page of analysis).