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JOB HUNT TOOLKIT: LinkedIn, Facebook & Social Networking Basics. Rob Lockard, SPHR American Business & Technology University June 19,2014. HONORING A STORY…. ARMY COLONEL 26 YEARS OF SERVICE WEST POINT GRAD, as well as… RANGER AIRBORNE WAR COLLEGE

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Job hunt toolkit linkedin facebook social networking basics

JOB HUNT TOOLKIT: LinkedIn, Facebook & Social Networking Basics

Rob Lockard, SPHR

American Business & Technology University

June 19,2014


Honoring a story
HONORING A STORY…

ARMY COLONEL

  • 26 YEARS OF SERVICE

    WEST POINT GRAD, as well as…

    • RANGER

    • AIRBORNE

    • WAR COLLEGE

      Recruiter by DoD CONTRACTOR right out of the service

      Spent 8 Years of Working for Contractor,

  • told one day that his position was being eliminated the very next day.


  • Social masacredia
    SOCIAL MASACREDIA!!!

    What he experienced next was:

    • Fear, Stress & Emotionally draining thoughts = “NORMAL” during a job search

    • But also experienced something that has been termed:


    Job hunt toolkit on line networking after this workshop you will be able to
    JOB HUNT TOOLKIT:On-line NetworkingAFTER THIS WORKSHOP, YOU WILL BE ABLE TO:

    • Define On-Line Networking.

    • Understand the benefits of On-line Networking.

    • Harness the basic power of these primary on-line networking tools in a jobhunt.

    • Apply the basic steps of on-line networking on the LinkedIn, Facebook, Twitter and Blogging platforms.

    • Added Bonus: Move beyond the basic, utilizing tips and tricks that can help make any job search successful


    Clearing the air about any job search
    CLEARING THE AIR ABOUT ANY JOB SEARCH:

    • 1.) FACT = A jobsearch is still a very human event. Because of this, nothings beats creating relationships.

    • 2.) BEFORE starting any job hunt, You need to first combine your PASSION, EXPERIENCE, and KNOWLEDGE into a resume.

    • 3.) You SHOULD employ numerous tools, tactics/approaches to your jobsearch. NO single tactic/approach will work by itself.


    On line networking one part of a job hunt toolkit
    ON-LINE NETWORKING: ONE PART OF A JOB HUNT TOOLKIT

    COMPLEMENTS and ENHANCES (does not replace) other aspects of your jobsearch, such as:

    • A well written RESUME

      • (that outlines your PASSION, KNOWLEDGE & EXPERIENCE)

    • NETWORKING IRL (In-Real Life)

    • SUPPORT: Leverages Personal connections

    • A POSITIVE MENTAL/EMOTIONAL OUTLOOK (through community)

    • COLLECTING INTEL

      • On Companies, individuals, and current trends.


    A definition social media
    A DEFINITION:Social Media

    According to Miriam Webster, “Social Media” is defined as:

    • 1.)forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)


    Beyond social media o n line networking
    Beyond Social Media: On-line networking

    According to Dictionary.com, “On-line Networking” is defined as:

    • 1.)anonlineCOMMUNITY of people with a common interest who use a website, or other technologies to communicate with each other and share information and resources.


    Why network on line enhance me
    WHY NETWORK ON-LINE?:“ENHANCE” ME

    • Showcases/displays your knowledge & expertise.

    • Promotes your “Personal Brand”, confirming industry knowledge

      • Makes you more valuable to your future employer

    • Gets you noticed by potential future references and recruiters.

    • Creates direct connection(s) and immediate information sharing


    Added benefits of on line networking
    Added Benefits of on-line networking:

    • Engage with other like-minded folks, and speeds-up relationships building (IRL).

    • Direct, two-way Communication with persons of your choice. As a result, conversations are richer, more purposeful and personal.

    • Relationships develop quickly. Location no longer prohibits connections.

    • Power of community (gains attention of recruiters faster)


    More benefits of on line networking
    MORE Benefits of on-line networking:

    • Return on Investment (ROI) is high. On-line efforts  visitors, and an increase to overall website traffic a rise and increase in your social networking base.

    • Networks usually grow exponentially into Communities. People want to enrich their “sphere of influence” by following other industry experts.

    • Communities are POWERFUL! With on-line networking, you can tell your peers about your new business or blog and ask/discuss how to make it a success.

    • The conversations & relationships that you create can convert many people into loyal fans, so it's worth investing the time.


    Top 3 o n line professional networking job hunting sites in the us
    Top 3 on-line professional networking (Job Hunting) sites in the US:

    • LinkedIn

    • Twitter

    • Facebook


    10 minute break

    10 MINUTE BREAK



    Linkedin basics professional profile creation
    LinkedIn BASICS: PROFESSIONAL PROFILE CREATION

    GOAL: To create a professional profile that can be broken into two parts:

    • HIGH IMPACT POINTS

      • where a recruiter will go first

    • IMPACT POINTS

      • Lesser, but still impactful information is conveyed


    Linkedin basics 5 high impact points of a profile
    LinkedIn BASICS: 5 HIGH IMPACT POINTS OF A PROFILE

    1.) PROFESSIONAL PIC

    • gets you more “views” than not having one

      2.) PROFESSIONAL HEADLINE

    • Makes you searchable

      3.) SUMMARY

    • short & sweet selling points = VALUE PROPOSITION (why should I buy you?)

      4.) EXPERIENCE

    • EXPANDED RESUME

      5.) RECOMMENDATIONS

    • From Director Supervisors are the best


    Linkedin basics profile creation examples pics
    LinkedIn BASICS: PROFILE CREATION EXAMPLES - Pics


    Linkedin basics profile creation examples headlines
    LinkedIn BASICS: PROFILE CREATION EXAMPLES - Headlines


    Linkedin basics profile creation examples summaries
    LinkedIn BASICS: PROFILE CREATION EXAMPLES - Summaries


    Linkedin basics profile creation examples experience
    LinkedIn BASICS: PROFILE CREATION EXAMPLES - Experience


    Linkedin basics profile creation examples recommendations
    LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations


    Linkedin basics impact points of a profile
    LinkedIn BASICS: IMPACT POINTS OF A PROFILE

    5.) EDUCATION

    • Can you meet the basic skills and requirements that a recruiter is looking for in a capable candidate ?

      6.) CERTIFICATIONS & AWARDS

      • Differentiate you from the rest of the crowd.

        7.) VOLUNTEER EXPERIENCE

    • tells me a little something about you & your passion


    Linkedin basics profile creation examples recommendations1
    LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations


    Linkedin basics profile creation examples recommendations2
    LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations


    Linkedin basics profile creation examples recommendations3
    LinkedIn BASICS: PROFILE CREATION EXAMPLES - Recommendations


    10 minute break1

    10 MINUTE BREAK


    Linkedin the recruiters perspective
    LinkedIn: THE RECRUITERS PERSPECTIVE

    • NOT THE EASIEST TOOL TO USE TO FIND CANDIDATES

    • NOT THE ONLY TOOL TO FIND CANDIDATES

    • IS TIME CONSUMING and LIMITING

      • b/c of “Levels” of connectability

      • NOT WHERE I AM GOING TO SPEND MY TIME SOURCING

    • AS RESULT, is usually used to refine searches, or get ideas of community that can be researched further on other systems.


    Linkedin membership profile development
    LinkedIn: Membership & Profile Development

    • Keeping your profile up-to-date

    • Change out professional profile pic at least every two years


    Linkedin network growth
    LinkedIn: Network Growth

    • Community/Group involvement

    • Contribute by reading & commenting (displays your industry knowledge)

    • “Share” information of your own

    • “Post” your own blog statement

    • Create your own group


    10 minute break2

    10 MINUTE BREAK


    Dividing line professional vs personal
    Dividing Line: Professional vs. Personal

    • PERSONAL

    • PROFESSIONAL

    VS.



    Facebook not just for friends anymore
    FACEBOOK: Not just for friends anymore

    FACEBOOK = A GOLDMINE OF “YOU” INFORMATION

    The Facebook algorithm is beginning to be deciphered by recruiters.

    WHAT DOES THIS MEAN?

    • YOU, and your COMPANY (both currently and in the past) for are now searchable.

    • Your timeline reveals your “likes”, connections, activities and even location/time of your posts


    Harness the power of facebook high impact points
    HARNESS THE POWER OF FACEBOOK: HIGH IMPACT POINTS

    • YOUR PROFILE (did you even know that one existed?)

    • FILL EVERYTHING OUT

    • VISIT THAT TIMELINE & DO SOME MAINTENANCE

      • Vigilance concerning “brand” (this is you & your future we are talking about here)

      • This includes not only verbal/written posts, but pictures as well

    • TIMES ARE CHANGING - O.k. to share your professional side.

      • Create a fan page



    Facebook high impact points filling everything out examples
    FACEBOOK HIGH IMPACT POINTS: FILLING EVERYTHING OUT EXAMPLES:


    Facebook high impact points timeline maintenance examples
    FACEBOOK HIGH IMPACT POINTS: TIMELINE MAINTENANCE EXAMPLES:


    Facebook high impact points sharing professional side examples
    FACEBOOK HIGH IMPACT POINTS: SHARING PROFESSIONAL SIDE EXAMPLES:



    Twitter microblogging
    Twitter: Microblogging

    • A definiteion of Microblogging:

      • Microblogging is conveying information in 140 charaters or less

        • Most of the time, this means links to blogs, or larger amounts of data

    • Useful in Social Networking to help find like-minded individuals quickly

    • WARNING: VERY TIME CONSUMING if not used correctly.

    • BENEFITS: Find resources, trends and news quickly, as well as promote your brand.


    Twitter basics
    Twitter: BASICS

    • Create a profile or “handle”

    • Hashtags (#jobsearch)

      • Convey


    Other tools visual cv resume
    Other tools: Visual CV (Resume)

    • Quickly places your resume into soft form


    Other tools blogging
    Other tools: Blogging

    Convey your industry knowledge and connect with like minded individuals in an extended version.

    Allows you to “find your Voice” – extend your brand


    On line networking do s
    On-line Networking: Do’s

    • RESPECT

    • LISTEN

    • ADD VALUE

    • RESPOND

    • DO GOOD THINGS

    • SHARE THE WEALTH

    • GIVE KUDOS

    • BE REAL


    On line networking the dont s
    On-line Networking: The Dont’s

    • Stick your head in the sand – these are great tools!

    • Don’t exist/operate in a vacuum. Get out there and Network.


    Job hunt toolkit on line networking you can now
    JOB HUNT TOOLKIT:On-line Networking YOU CAN NOW:

    • Define On-Line Networking.

    • Understand the benefits of On-line Networking.

    • Harness the basic power of these primary on-line networking tools in a jobhunt.

    • Apply the basic steps of on-line networking on the LinkedIn, Facebook, Twitter and Blogging platforms.

    • Added Bonus: Move beyond the basic, utilizing tips and tricks that can help make any job search successful


    Let s connet
    LET’s CONNET!

    Rob Lockard, SPHR

    Lead Consultant

    Rob.Lockard.SPHR@gmail.com

    : Roblockardsphr

    : @lockard7