Victims, Criminals and Crime Rates What are you afraid of?
Unscientific Test • Over the weekend, how many articles dealt with crime, criminals, or victims in the Toronto Star? • Of the shows available on video listed on the site ctv.ca, what percentage of shows deal with crime?
Transcript for “Victims Matter” — Television Advertisement • Video: White background, woman stands alone. • Woman: “I couldn’t believe it happened to me.” • Video: White background, young girl stands alone • Young girl: “I wanted the hurt to go away.” • Video: White background, young man enters alone. Cut to him with grandpa and sister. • Young Man: “I needed to know how to make it stop.” • Video: White background. Flash of young man surrounded by people. Cut to young woman, white background. • Woman: “I’m just glad I knew where to turn.” • Video: Young woman has many people behind her in the background.
Ad Transcript Cont’d. • Voiceover: “If you’re a victim of crime, your voice matters.” • Video: Young woman, young man, woman,girl and girl’s mother stand together. • Voiceover: “The Government of Canada is taking action. So can you.” • Video: A group forms behind them. Words appear on screen. “Limiting Pardons for Serious Crimes”, “Tackling Drive-By Shootings”, • Cracking Down on Street Racing”, Protecting Youth from Sexual Predators”, “Toughening Sentences for Gun Crimes”, “Fighting Impaired Driving” • Voiceover: “Learn how and learn more at VictimsMatter.gc.ca” • URL appears on screen • Super: VictimsMatter.gc.ca • 1 800 O-Canada • Voiceover: “A message from the Government of Canada.” • Logo: Canada Wordmark