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Victims, Criminals and Crime Rates

Victims, Criminals and Crime Rates

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Victims, Criminals and Crime Rates

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Presentation Transcript

  1. Victims, Criminals and Crime Rates What are you afraid of?

  2. Unscientific Test • Over the weekend, how many articles dealt with crime, criminals, or victims in the Toronto Star? • Of the shows available on video listed on the site ctv.ca, what percentage of shows deal with crime?

  3. Victim or Criminal?

  4. Victims or Criminals?

  5. Victims Mattervictimsmatter.gc.ca

  6. Transcript for “Victims Matter” — Television Advertisement • Video: White background, woman stands alone. • Woman: “I couldn’t believe it happened to me.” • Video: White background, young girl stands alone • Young girl: “I wanted the hurt to go away.” • Video: White background, young man enters alone. Cut to him with grandpa and sister. • Young Man: “I needed to know how to make it stop.” • Video: White background. Flash of young man surrounded by people. Cut to young woman, white background. • Woman: “I’m just glad I knew where to turn.” • Video: Young woman has many people behind her in the background.

  7. Ad Transcript Cont’d. • Voiceover: “If you’re a victim of crime, your voice matters.” • Video: Young woman, young man, woman,girl and girl’s mother stand together. • Voiceover: “The Government of Canada is taking action. So can you.” • Video: A group forms behind them. Words appear on screen. “Limiting Pardons for Serious Crimes”, “Tackling Drive-By Shootings”, • Cracking Down on Street Racing”, Protecting Youth from Sexual Predators”, “Toughening Sentences for Gun Crimes”, “Fighting Impaired Driving” • Voiceover: “Learn how and learn more at VictimsMatter.gc.ca” • URL appears on screen • Super: VictimsMatter.gc.ca • 1 800 O-Canada • Voiceover: “A message from the Government of Canada.” • Logo: Canada Wordmark