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Appendix H: Advertising Content

Appendix H: Advertising Content. (Woolworths Website Webpage). “ Woolworths brands now includes these…. So yummy, it tastes like grandma’s old recipe!”. Turkish Delight. Baklava. Barfi. ***You can find these in the confectionery aisle in Bankstown, Fairfield or Parramatta Woolworths stores

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Appendix H: Advertising Content

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  1. Appendix H: Advertising Content

  2. (Woolworths Website Webpage) “Woolworths brands now includesthese… So yummy, it tastes like grandma’s old recipe!” Turkish Delight Baklava Barfi ***You can find these in the confectionery aisle in Bankstown, Fairfield or Parramatta Woolworths stores ***Only available in-store at selected Woolworths stores for a limited time only ***Fairfield stores do not stock ‘barfi’ ***Parramatta stores do not stock ‘Turkish delight’ & ‘baklava’

  3. (Digital Online Banner) “So yummy, it tastes like grandma just made it… Turkish Delight …Now selling at selected Woolworths stores” Barfi Baklava ***You can find these in the confectionery aisle for a limited time only ***Only available in-store at Woolworths stores in Bankstown, Fairfield & Parramatta ***Fairfield stores do not stock ‘barfi’ ***Parramatta stores do not stock ‘Turkish delight’ & ‘baklava’

  4. (OOHBillboard) “So yummy, it tastes like grandma just made it… Turkish Delight …Now selling at selected Woolworths stores for a limited time.” visit www.woolworths.com.au Baklava Barfi

  5. (OOHTrain Platform & QR Code) “Woolworths brands now include these… “So yummy, it tastes like grandma’s old recipe… Turkish Delight Baklava Barfi ***You can find these in the confectionery aisle for a limited time only ***Only available in-store at Woolworths stores in Bankstown, Fairfield & Parramatta ***Fairfield stores do not stock ‘barfi’ ***Parramatta stores do not stock ‘Turkish delight’ & ‘baklava’

  6. (OOHBus Shelter & QR Code) “Woolworths brands now include these… “So yummy, it tastes like grandma’s just made it… Turkish Delight Baklava Barfi ***You can find these in the confectionery aisle for a limited time only ***Only available in-store at Woolworths stores in Bankstown, Fairfield & Parramatta ***Fairfield stores do not stock ‘barfi’ ***Parramatta stores do not stock ‘Turkish delight’ & ‘baklava’

  7. (OOH on taxi’s) “So yummy!it tastes like grandma’s old recipe… Turkish Delight Baklava Barfi …Now selling at selected Woolworths stores for a limited time.” visit www.woolworths.com.au

  8. (QR Code Content for OOH:Version 1 : Pre-campaign spin) “Visit Woolworths in-store at Bankstown, Fairfield, or Parramatta and do a free taste test on any of these products… …And receive a voucher for 30% off your second purchase”. Turkish Delight Baklava Barfi ***You can only redeem voucher once ***Only available at Woolworths in-stores for a limited time only ***Fairfield stores do not stock ‘barfi’ ***Parramatta stores do not stock ‘Turkish delight’ & ‘baklava’ Click here to watch how these goodies are made

  9. (QR Code Content for OOH Version 2: peri&post-campaign) Click here To see what taste testers are saying about our new additions to our confectionery range… Turkish Delight Baklava Barfi

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