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Using Social Media for Macro-Regional Strategy Promotion: The Danube Region INFORM Meeting

Learn how social media, particularly Facebook and YouTube, were utilized to promote the macro-regional strategy for the Danube Region in the INFORM meeting in Brussels in 2010. Discover the benefits and challenges of using these platforms to engage stakeholders and increase awareness.

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Using Social Media for Macro-Regional Strategy Promotion: The Danube Region INFORM Meeting

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  1. Using social media to promote a macro-regional strategyThe example of the Danube Region INFORM meeting | Brussels | 15-16 June 2010

  2. STARTING POINT 1 – SUPPORT COMMUNITY SET UP • February 2010: Launch preparation EU Strategy for the Danube Region / Consultation process • Our mandate: awareness ETC  Other Danube Stakeholders: • Promote ETC • Create links to other groups / stakeholders • Create community of common interest • March 2010: 1st forum meeting with ETC programmes and other stakeholders + launch of Facebook group • Why Facebook?

  3. STARTING POINT 2 – LOOK AT AVAILABLE TOOLS

  4. SET UP OF THE FACEBOOK GROUP The Facebook group Danube Strategy - Territorial Cooperation How did we proceed? • Name (searchability) • Administrator name + photo (better “anonymous”) • Settings: open group • Content + regular updates • Promotion (links, invitations)

  5. THE FACEBOOK GROUP The Facebook group Danube Strategy - Territorial Cooperation

  6. PROS The Facebook group Danube Strategy - Territorial Cooperation • PROS • Simple and quick • No external webmastering, no hosting • Multifunctional: information/text, announce events, send mass mailings (no spams), discussion forum, instant messaging, photos and videos • Impact: Opens up to new, indirect target groups - Increases traffic to own website - Free „advertisement“

  7. PROS – FOCUS ON THE PHOTO APPLICATION The Facebook group Danube Strategy - Territorial Cooperation • Photos • Events, projects, general/basic photos • Upload: admin only or all members • No limitation in terms of number • Be cautious with privacy issues

  8. PROS – FOCUS ON THE PHOTO APPLICATION

  9. PROS – FOCUS ON THE VIDEO APPLICATION The Facebook group Danube Strategy - Territorial Cooperation • Videos • Link from Youtube • Upload videos (<20 minutes and 1024MB) • Record videos • Upload function: Admin only or all members • … Towards a community multimedia database

  10. CONS The Facebook group Danube Strategy - Territorial Cooperation • CONS • Information board or real community platform? How to get active contributions? • How to get new members? • The social media jungle • Access to Facebook denied in some institutions • Credibility and privacy • How to evaluate?

  11. YOUTUBE The Youtube INTERACT Channel • Example: The Video „A Journey throughout the Danube Region: Territorial Cooperation shaping our joint future“ • Link to Facebook page • Video embedded on INTERACT Website + INFOREGIO Website • Evaluation: number of visits, origin, traffic evolution

  12. YOUTUBE

  13. Thank you very much for your attention. Please don´t hesitate to contact us for further information or visit www.interact-eu.net

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