Competition in the Golf Equipment Industry in 2008. By: Dan McLindon Kyle McDaniel Jeremy Smiley Tom Anderson Ray Moorman. Golf Equipment Industry Key Question.
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By: Dan McLindon
Sales price per unit has declined for large ticket items like drivers
Increased for putters
And remained relatively flat for other sectors
Conclusion – Equipment manufactures have moved to competing on price due to challenges with differentiation brought on by new USGA and R&A rules
What are the internal factors affecting golf equipment manufacturers?
What are the strengths, weaknesses, opportunities, and threats of golf equipment manufacturers?