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TAG Heuer Winning through innovation Building a powerful content Brand. Winning through innovation?. Innovation is dominant in fast-moving consumer goods, in areas where technologies always evolvved ;

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TAG Heuer

Winningthrough innovation

Building a powerful content Brand

winning through innovation
Winningthrough innovation?
  • Innovation is dominant in fast-moving consumer goods, in areas where technologies always evolvved;
  • Which may be at odd with the need to build icons and the appeal of continuity that customers are looking for in strong brands.
winning through innovation1
Winningthrough innovation?
  • Communication are impactful when unique;
winning through innovation2
Winningthrough innovation?
  • Communication are impactful when unique;
  • But then are imitated and loose their impact.
winning through innovation3
Winningthrough innovation?
  • Leading to a restless quest.
what does tag heuer stand for
Whatdoes TAG Heuer stand for?

TAG Heuer DNA

Sporty and achieving spirit

Innovating and pioneering

Ultimate precision

Prestige and performance

Technology and design

Passionate and energetic

Social responsibility

TAG Heuer Codes

Motor Racing/F1

Steve McQueen

Monaco

Carrera

LINK bracelet

Green & Redshield

tag heuer 153 years of innovation excellence prestige
TAG Heuer, 153 years of Innovation, Excellence& Prestige

Founded in Saint-Imier in 1860 by EdouardHeuer, TAG Heuer has marked the history of luxury watchmaking, especially in the field of chronographs and ultimate precision

A legend in Swiss watchmaking, one of the most innovative brands in prestige watches, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and watches in the world

tag heuer 153 years of innovation excellence prestige1
TAG Heuer, 153 years of Innovation, Excellence & Prestige

TAG Heuer is now the leader in mastering luxury chronographs with an unequalled precision of 1/10th, 1/100th, 1/1,000th and even 5/10,000th of a second

Over the years, the brand has epitomized prestige and performance through active partnerships with iconic ambassadors

capturing in india a leadership position in 12 years
Capturing in India a leadership position in 12 years
  • Leveraging the heroic approach of the brand through local faces
  • Being associated consistently to Shah Rukh Khan
enabling experiences that feed the story telling
Enablingexperiencesthatfeed the story telling

Link Lady Launch – Women of Substance

Aquaracer 500M – TAG Heuer Sailing Regatta

50th Anniversary of Carrera – Vintage Car Drive

Jack HeuerEdn launch - Technology in motion