How to Skyrocket YourFacebook Campaign TODAY Adam Tal adamtal.com/SMX
Who am I? • Affiliate Marketer (Performance-Based*) • Consultant / Beach Bum • Author of "Facebook Ads for..."
The 2 Silent Killers of Facebook Campaigns: 1. LOW CTR (<0.08) 2. Short Lifespan of Ads
I only have 9 minutes... So I'll skip some explanations and go straight to the good stuff.
Images CTR 0.08% CTR 0.03% • Use People's Faces. • Smiling Faces Perform Better • Women get higher CTR's (Regardless of viewer gender)
Stop using this picture. Avoid Stock Photo Websites When Possible. Or pick the most realistic pictures.
0.14% 0.16% 0.17% 0.19% Object is looking at the CTA = #WIN
The Only Way to Get 0.30% CTR's. Split Test Images Like There's No Tomorrow!
ImagesIncrease CTR <-- Red border wins 99% of the time
ImagesFight Banner Blindness(Longer lifespan) 1 pic = over 42 variations for every crop. (would cost over $50 @ stock photo websites)
ImagesFight Banner Blindness(Longer lifespan) No need for Photoshop. There's a 1-click solution. (If you need it, remind me... contact via Adamtal.com/SMX)
Ad Copy CTA
Ad Copy CTA CTA
Ad Copy CTA CTA CTA!!!!!!
Use a damn CTA! (Call To Action) • Make it clear what you want the user to do. ("Click", "Buy", "Sign up") • Put your CTA at the end of your ad copy. (Just trust me about this one)
Use a damn CTA! (Call To Action) • Use urgency when possible Buy now! Click NOW! Sign-up before it's too late! Time Limited Offer
Ad Copy Introducing The Counter-Something CTA
Ad Copy Introducing The Counter-Something CTA Add a sentence that you wouldn't normally think would increase CTR.
Ad Copy Introducing The Counter-Something CTA "Limited - one per household" "According to the terms" "(But there's a catch...)" (These increase CTR's - but also trust, which means more conversions).
Any Hebrew Speakers In The Crowd? עברנו לעברית לתת לכם את טריק אחד שיכפיל את אחוזי ההקלקה שלכם עכשיו
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