The impact of mobile on patient driven treatment, adherence and outcomes. Exclusive research. • GEOFF MCCLEARY • VP Group Director, Mobile Innovation • Digitas Health Presentation > FOLLOW ME: @wapgeekboy
56% of Americans are now smartphone owners http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
52% of smartphone owners gather health info on their mobile device http://pewinternet.org/~/media/Files/Reports/2012/PIP_MobileHealth2012.pdf
About the study • Survey 2000 patients and caregivers to find out how they use smartphones to access disease related health information and services now, and what they want to access in the future. • Our survey was conducted across those who (or whose loved ones suffer) from 19 conditions across 5 disease categories in May/June of 2013.
Majority considered average or low income, but at least 30% considered affluent
Connected stay connected, while activity trackers & wearables increase.
Mobile health users motivated by moderate to significant impact of conditions
Despite the impact, over a third were diagnosed but still not treating with a prescription
Nearly 60% of mobile health users at least considering switching this year 1 in 5 will change medications 2 in 5 are open to switching
40% of patients report having a conversation with their physician using the doctor’s mobile device
Significant opportunity in the waiting room & parking lot, physician’s office a primary trigger point for mobile.
What mobile health activity is conducted by users? MANAGE ACCEPT UNDERSTAND
Over a quarter of patients are asking physicians for mobile health validation. Have you discussed an app or mobile website with the physician?
Patients more likely to take an app than a pill. • 9 out of 10 patients will use an app if it is recommended by their physician. • Compared to only 2/3rd of patient’s who will fill a prescription that is written by a physician
Gadget Dad • 25-44 • Home IT professional • self-tracker • multi-screen maximizer • 2nd smartphone • tablet • 3-5 additional devices • married with children • university educated • makes more than $50,000 salary
Nurse Mom • 25-44 • caring for family (children or adults) • self-tracker • multi-screen user • 2nd smartphone • 50% own a tablet • 1-2 additional devices • more likely married with children • some university • likely to make between $25,000 and $74,000
Mobile Fabulous • 35-64 • single screen expert • no additional smartphone • does not own tablet • no additional devices • identifies as single or divorced • some university • makes less than $50,000 salary
Mobile Young-at-Heart • 55-74 • no gender distinction • three screen dabblers • 40% own tablets • a third own eReaders • but no additional devices • married with children out of the house • university educated, even post-graduate • makes more than $50,000 salary
Mobile Mavens • 18-34 • Young professional female • multi-screen dabbler • less likely to own tablet • may own an eReader • 3-5 additional devices • in university or university educated • earns less than $50,000 salary
So far… • device, location and other factors provide the context that will matter for how you engage with each • mobile health users are using increased access to better understand their disease and current treatment • Diagnosed mobile health users are under treating, by as much as a third • mobile health users and influencers are not tied to their current treatment • will use other forms (apps) of treating their condition • mobile health users are your users
As we further explore the data... • how are you enabling the pre-exam experience • are you effectively participating in the post-office visit experience