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NASCAR Project

NASCAR Project. Presentation Layout. Slide 1 – Company Selection. Name of Company What they produce/make/sell Brief History What types of Advertising they currently are doing. Slide 2 - SWOT. Summary of the following (As they apply to NASCAR): Strengths Weaknesses Opportunities Threats.

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NASCAR Project

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  1. NASCAR Project

    Presentation Layout
  2. Slide 1 – Company Selection Name of Company What they produce/make/sell Brief History What types of Advertising they currently are doing
  3. Slide 2 - SWOT Summary of the following (As they apply to NASCAR): Strengths Weaknesses Opportunities Threats
  4. Slide 3 – Target Market What is the target market of this company? Remember they can have more than 1 What demographics do they fit into NASCAR? Is that a good thing? Remember to look at the following (See Notes): demographics psychographic behavioral geographic
  5. Slide 4 – Advertising/Sponsor What should this company Sponsor or how should they advertise? Why you think this is a good fit for the company NASCAR Facts that backup why it is worth the investment
  6. Slide 5 - Summary Overall Summary of why this company should advertise in NASCAR? Benefits to the Company How they fit the NASCAR image? Any other info that would be good for the company selected to know. REMEMBER you are selling this idea to them and trying to get them to spend millions of dollars.
  7. TIPS Remember facts are better than opinion; you will need to take a look at the target market for the company and see how that fits with NASCAR. Look at the products they sell and how that fits with NASCAR, and the location of the company and how that relates to NASCAR. Look at the competition for that company and see what they sponsor. Not all companies are a good fit for a sponsorship.
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