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James Rudoni Head of RHS Gardens and Operations . A bit about the RHS and Wisley. We must get better at connecting with our audiences People are just as important as plants. What we did about it…. Engage the emotions . What we did about it…. Engage the emotions Be innovative .

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James Rudoni

Head of RHS Gardens and Operations



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We must get better at connecting with our audiences

People are just as important as plants


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What we did about it…

  • Engage the emotions


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What we did about it…

  • Engage the emotions

  • Be innovative


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What we did about it…

  • Engage the emotions

  • Be innovative

  • Have good toilets

  • Meet expectations

  • Diverse experiences


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What we did about it…

  • Engage the emotions

  • Be innovative

  • Have good toilets

  • Meet expectations

  • Diverse experiences

  • Active involvement


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What we did about it…

  • Engage the emotions

  • Be innovative

  • Have good toilets

  • Meet expectations

  • Diverse experiences

  • Active involvement

  • Communications campaign


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EVENT PRODUCT

Latin Dance

Craft Fair

VISITOR EXPERIENCE

Learning

HORTICULTURAL PRODUCT

Fresh Air/open spaces

Diversity and Depth

Survival

Skills

Sculpture

BRAND

New

progressive

planting

Daffodils,

tulips and

blossom

Horticultural Excellence

Inspiration and ideas

Catering

Flower Show

Traditional planting

Magnolias, camellias

Family Fun

Retail

Time Together

Relax and unwind

Family activities

Autumn food stalls

Vintage tractors


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What we did about it…

  • Engage the emotions

  • Be innovative

  • Have good toilets

  • Meet expectations

  • Diverse experiences

  • Active involvement

  • Communications campaign


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Wisley results in 24 months

  • Attendance increase from 800,000 to 1.1 Million

  • Paying visitors increase of 7%

  • Membership recruitment up 3.75%

  • School Visits increased by 6,000

  • Under sixes up 70,000

  • Wisley has a combined approval rating of 98% with a greater proportion of people rating in the very top category of very enjoyable. MRG independent survey

  • Winner of accessibility award 2010

  • Winner of Visit Britain - Large Visitor Attraction of the Year 2010 – Gold Award